GTM Lead

About Trivio

Trivio is the platform our own ad spend runs on. Ad accounts, creative production, launch and analytics live in one product, and our home-services, consumer-finance and agency teams work in it every day.

It is built by SBC Performance, an AdTech agency and official TikTok Business API partner in 26+ markets. Our teams produce thousands of creatives a day in Trivio, with 15+ image and video models, 6,000+ avatars and 98+ languages in one place.

Trivio is now opening to external customers: agencies, product companies and performance teams in the US and Europe. The company is established; the product is early. The people we hire now will shape how it grows.

The role

We are hiring a GTM Lead to take Trivio to market. You own how Trivio finds its customers: positioning by segment, launches, webinars, the website, paid and content channels, and the early-customer program.

Your audience is heads of growth, UA leads and creative leads at agencies, app companies and performance teams in the US and Europe. They already use AI tools and know their CAC, ROAS and creative volume, and they choose fast when the numbers are clear.

You will report to the Trivio Business Owner and lead our UA manager, our content writer and a group of AI creators. You work closely with sales and product.

What you'll do

• Build the GTM plan by segment, with budget, channel targets and funnel numbers, in your first two weeks.
• Position Trivio on profit per creative, not on features the market already has.
• Launch every product release with a launch plan that ships on release day.
• Run two webinars a month and turn them into qualified leads.
• Own the website: messaging, conversion and A/B tests.
• Set direction for paid acquisition on Meta, TikTok, Google Search and LinkedIn with our UA manager.
• Run the AI creator program: creators, referral links, presets and their results.
• Run the early-customer program and turn results into case studies with our content writer.
• Hand qualified leads to sales the same day and give sales the materials they need.
• Review the funnel every week and report on it in the GTM review.

What success looks like

Goals are set quarterly. Success in this role means:

• Marketing brings a steady flow of qualified leads that sales accepts.
• Sign-ups grow every month across channels.
• A growing share of new revenue comes from customers that marketing brought in.
• Cost per qualified lead goes down as channels mature.
• Webinars and the website turn visitors into qualified conversations.

What you bring

• 5+ years in marketing, including 2+ years of product marketing or growth in B2B SaaS or an AI tool.
• You have personally taken a product or a major release to market, with numbers: leads, conversion, CAC, revenue.
• You have run 5+ webinars or events that generated leads.
• Fluency in performance marketing: channels, CAC, LTV, payback. You can brief a media buyer yourself.
• Hands-on experience with HubSpot or a similar tool: funnel, email, lead sources.
• You write and you ship. You do the work yourself, not only direct it.
• Clear, plain written and verbal communication.
• English at C1. Our market is the US and Europe.
• Able to work European business hours.

How we work

We are a small, AI-powered team, so we hire for how people work as much as for what they have done.

• You own outcomes end to end. A channel is yours from plan to the number it brings, and you close the loop with sales.
• You are AI-native. You use AI every day to research segments, draft messaging, build landing pages, analyze campaigns and summarize calls, and you keep looking for the next workflow to automate.
• You move fast. Launches go out on release day, leads go to sales the same day, and tests read out in a week.
• You are comfortable with ambiguity. Not everything is documented yet. When something is missing, you build it or flag it.
• You run on numbers. You know your funnel by stage and why it moved.
• You are honest with customers. You say what is live and what is still being built, and you never overpromise.
• You work well remotely. Clear written updates, reliable follow-through, no need for close supervision.
• You want feedback. You test your messaging with real buyers and help the people around you get better.

Nice to have

• Experience in AdTech or MarTech, for example AI creative tools, attribution or ad platforms.
• A network in the performance marketing community.
• A personal brand on LinkedIn.
• Experience launching creator, affiliate or referral programs.
• Experience at an early-stage or fast-growing startup.

Why join

• A product our own teams already rely on every day.
• A clear edge to sell: official agency ad accounts and AI creative in one product.
• You build the go-to-market function from the start.
• Direct work with the Business Owner and the CEO.
• A team that has run performance marketing at scale for years.
• Competitive base plus bonus tied to pipeline.
• Remote, or our office in Prague.

How to apply

Send your resume and a few lines on one launch you led: the goal, the channels you used and the numbers it produced.