Optimal, on behalf of its clients, Bleecker & Love , a Greek lifestyle brand, is seeking a Head of Brand & Retail Expansion. We are looking for someone who wants real ownership: the person who takes Bleecker & Love from a beloved local brand into new retail partnerships, new cities, and new audiences. The Head of Brand & Retail Expansion will own marketing and growth for Bleecker & Love end-to-end: creating and running marketing campaigns, designing brand activations, and building new retail and co-branding partnerships. This is a hands-on, high-ownership role for someone who wants to build the next chapter of a growing, handmade Greek brand. Key Responsibilities Marketing & Campaigns: • Plan, create, and execute marketing campaigns across digital, social, and offline channels • Develop the content and communication calendar in line with brand identity and seasonal collections • Track campaign performance and adjust strategy based on results Brand Activations: • Conceive and plan activations that build visibility and community around the brand • Coordinate execution with internal team and external suppliers/vendors Retail Partnerships & Co-Branding: • Identify and approach retail stores, concept stores, and boutiques for new stocking and co-branding opportunities • Negotiate and manage terms of retail partnerships • Expand and manage relationships with existing partners (museums, hospitality, brands — building on current collaborations) Relationship-Building & Business Development: • Build and maintain a network of retail, hospitality, and brand contacts to fuel future collaborations • Represent Bleecker & Love at relevant industry events and meetings • Bring new partnership and expansion opportunities to the founder for decision-making Requirements & Qualifications • 3–6+ years in marketing, brand management, or retail/business development (fashion, lifestyle, or design-led brands preferred) • Track record of running marketing campaigns and/or building retail or partnership relationships • Experience planning events or brand activations is a strong plus • Comfortable operating solo in a small company, wearing multiple hats • Excellent communication and negotiation skills • Fluent in Greek and English (additional languages a plus, given international expansion goals) • Based in or able to work hybrid from Athens Success Looks Like • A consistent, effective marketing campaign calendar driving brand awareness and sales • New retail/co-branding partnerships signed and active • A growing network of retail, hospitality, and brand relationships feeding future opportunities What We Offer • High ownership and direct influence on brand direction and growth • Hybrid work arrangement based in Athens • A creative, handmade-in-Greece brand with real international potential