Head of Digital Performance

Welcome to EHPlabs | We empower human potential. That starts with ours.

EHP stands for Empowering Human Potential. It’s the promise behind OxyShred and every product we make: feel good energy for active lifestyles. It’s also the promise we make to our people.

Since 2012 our fitness supplements and high-impact digital marketing have reached millions of people. Digital is where we were built, and we need someone to own the demand that keeps it growing.

What’s the opportunity? | Real impact, from day one

As Head of Digital Performance, you’ll own the demand that drives EHPlabs’ digital revenue, in every market we operate in. That means paid media, lead generation, email, SMS, push and athlete program ROI, across the globe.

This is a performance marketer’s role, not a platform operator’s. You’ll work side by side with our Founder & CEO and Marketing Director in Singapore, and bring paid media in-house. Understand the vision, make the plan, execute, monitor and adapt. There’s no massive hierarchy here. If an idea has potential, it gets tested.

Success means every marketing dollar pushed to its highest return, and the digital revenue number moving.

What you’ll own

• Vision to results. Turn the Founder and Marketing Director’s vision into a performance plan with a clear dollar line. Own the commercial calendar so every tentpole moment has every lever firing at once.
• Paid media. Own strategy and budget across Meta, Google, TikTok and YouTube. Drive down cost per lead and CAC, measured on MER and incrementality, not platform ROAS alone.
• In-house capability. Bring paid media in-house and reduce our reliance on agencies. Build capability that we own.
• Lead generation. Own offers, landing pages, database growth and audience build. Every campaign gets a demand plan before it goes live.
• Email, SMS and push. Lead CRM strategy in every market. Grow revenue per recipient, repeat rate and lifetime value.
• Athlete ROI. Lead the Athlete and Creator Managers. Set clear commercial deliverables in every agreement, and track the return on every athlete and the program overall.
• Creative velocity and AI. Use AI to produce and test ad creative at volume. See performance in real time, not in a monthly report.
• Team and reporting. Lead and develop the digital performance team, focused on results, not hours. Report weekly to the Founder and exec team, and turn the numbers into decisions.

About you | Hungry, empowered and here for each other

• 8+ years growing D2C brands through paid and owned channels, with 3+ years leading a team.
• Deep, hands-on Google and Meta. You’ve personally run accounts at scale and lowered cost per lead and CAC.
• You’ve brought paid media in-house, or built an in-house performance team.
• Strong CRM background with Klaviyo or similar across email, SMS and push.
• You’ve managed athletes, ambassadors or creators, and can prove the return on that spend.
• AI-native. You use AI every day for creative, analysis and reporting.
• In-house brand experience, not agency only.
• You’re at home in a fast-moving, founder-led business, and quick to reset the plan when the numbers shift.

Just as important is how you work. You back yourself and set a high bar. You bring solutions, not problems. You’d rather grow than stay comfortable. And you love health, fitness and performance, in your own way.

Most of all, you think in dollar lines, and you move the needle.

What’s in it for you? | Your potential… empowered

• People. People you love working with, who challenge you and back you.
• Growth. Ownership from day one, and room to stretch.
• Impact. Your ideas get tested and shipped. Autonomy, not bureaucracy.
• Authenticity. Seen and valued for who you are. Leaders are accessible, and trust goes both ways.

Plus:

• Competitive package
• Incentive bonus
• Hybrid work
• Generous paid parental leave to support growing families
• Discounted supplements, energy drinks and protein bars

Empowering all kinds of potential

We’re aligned on our values and mission, but we differ in our backgrounds and thinking. That difference drives innovation, creativity and performance. We get curious about each other, and we make sure everyone feels seen and part of the team. We may have different views, but we always respect each other.

Careers don’t follow one path. If you think your experience can add to our team, apply, even if you don’t tick every box. If you need any adjustments during the interview process, let us know.

Learn more at ehplabs.com

To be considered for this role, you must have the right to live and work in Singapore.