Head of Marketing

Cognia sits at the intersection of legal expertise, technology and AI-driven transformation. We work with legal, procurement, commercial and operations teams globally to fundamentally change how legal services are delivered. We are hiring a Head of Marketing to take full ownership of our marketing function, evolving our message to the market, build a high-performing demand engine, and creating a consistent pipeline of opportunities that convert into revenue. This is a high-impact, senior role based in Cape Town, working directly with the CEO, COO and Leadership team. You will own Cognia’s marketing machine end-to-end from positioning and brand, through to service, go-to-market plans and processes, lead generation, and pipeline contribution. This is a commercial leadership position, responsible for ensuring marketing materially contributes to business growth. You will: Re-define how Cognia shows up in the market Build a consistent, high-quality pipeline of leads Ensure marketing converts into real opportunities (qualified leads that convert into deals). 10 or more years of B2B marketing experience, ideally within professional services, legal, or technology sectors. Experience in leading a small team Proven pipeline and revenue contribution experience Strong content and copywriting skills, with experience producing thought leadership for senior professional audiences. Commercial mindset with data driven approach to marketing. Skilled at managing multiple priorities across different time zones and stakeholder groups. Experience working in a fast-paced, client-facing, or growth-stage business environment. Advantageous Familiarity with legal sector dynamics. Experience marketing across both UK and US markets. Working knowledge of CRM and marketing automation tools. Marketing strategy and planning Own and evolve Cognia’s marketing strategy. Translate complex propositions into clear, compelling messaging, go-to-market plans and effective processes and lead generation. Lead the evolution of Cognia's brand voice, ensuring consistency across all channels and markets. Develop integrated lead generation campaigns that span thought leadership, events, digital, and BD-enabling content. Define the marketing calendar, set priorities, allocate resources, and track delivery against targets. Content and thought leadership Lead the production of high-quality thought leadership. Oversee production of articles and insights that reflect expertise and supports commercial goals. Build a consistent content engine for use across LinkedIn, email, website, and community channels. Maintain strong editorial standards with rigorous quality control across accuracy, tone, and brand consistency. BD alignment and lead generation Design and execute go to market processes that generate qualified pipelines. Own marketing contribution to pipeline and revenue conversion and growth. Partner with BD to assist converting leads into deals. Events and client engagement Own the events programme end-to-end including client dinners, webinars, roundtables, industry sponsorships, and community gatherings. Align campaigns with commercial outcomes including overseeing and leading the production of all event collateral and ensure the Cognia brand is represented at the highest standard. Support leadership in preparing panel engagements and speaking events and post event thought leadership and relationship building follow-up. Team leadership and operations Build and lead a high performing marketing function. Demonstrate an aptitude and lean-in to using AI judiciously ensuring what should be automated or AI enabled is and what requires human judgment is built in. Develop and optimise processes and reporting in the marketing function leveraging automation, AI and process optimisation. Manage relationships with external agencies, freelancers, and suppliers. Other Manage award submissions and ranking projects. Support CEO strategy rollout, leadership internal transformation messaging and other internal communications activity throughout the year. Cognia Law is an equal opportunity employer committed to building a diverse and inclusive workplace where all individuals feel valued, respected, and able to contribute meaningfully. We believe that diversity of thought, background, and experience strengthens our teams and enhances the quality of service we provide to our clients. We welcome applications from all suitably qualified candidates and are dedicated to ensuring fair and equitable consideration, regardless of race, ethnicity, religion, age, disability, gender, sexual orientation, gender identity or expression, or any other characteristic protected by applicable law. We strive to create an environment where everyone has the opportunity to thrive, grow, and be their authentic selves at work. In accordance with our Employment Equity goals, preference may be given to candidates from designated groups, where appropriate.