Head of Marketing

Head of Marketing

Remote | Full-Time | US Hours

About the Opportunity

Our client is an innovative and fast-growing B2B technology company looking to appoint an experienced Head of Marketing to build and lead its marketing function.

This is an exciting opportunity for a strategic yet hands-on marketer who enjoys creating marketing functions from the ground up. You'll take ownership of demand generation, digital marketing, marketing operations, content strategy, SEO, paid acquisition, website performance, and marketing analytics, working directly with senior leadership to shape the company's growth.

This role is ideal for someone who enjoys solving problems, challenging conventional thinking, and taking ownership rather than simply executing someone else's strategy.

Key Responsibilities

• Develop and execute the company's overall marketing strategy.
• Own inbound demand generation and lead generation initiatives.
• Drive website optimisation, conversion rate improvements, and user experience.
• Manage SEO and emerging search optimisation strategies.
• Oversee content marketing across multiple channels.
• Build and optimise marketing automation workflows and CRM processes.
• Manage paid advertising campaigns and performance marketing initiatives.
• Track, analyse, and report on marketing performance, attribution, and ROI.
• Collaborate closely with leadership to align marketing with business objectives.
• Continuously identify new growth opportunities through data-driven decision making.

About You

We're looking for someone who combines strategic thinking with a willingness to roll up their sleeves and execute.

You should have:

• 3+ years of experience in B2B SaaS, technology, or high-growth startup marketing.
• Experience building or significantly improving a marketing function.
• Strong demand generation and inbound marketing experience.
• Advanced knowledge of marketing automation and CRM platforms (HubSpot experience highly advantageous).
• Proven success improving organic search visibility and website performance.
• Experience managing paid digital campaigns across multiple channels.
• Excellent analytical skills with the ability to connect marketing activity to pipeline growth and revenue.
• Exceptional communication and content creation skills.
• A proactive, entrepreneurial mindset with a passion for continuous improvement.
• Strong practical experience using AI tools to improve marketing efficiency, content creation, research, and workflow automation.

Preferred Experience

• High-growth startup or scale-up experience.
• Experience in SaaS or technology businesses.
• Marketing operations and revenue operations experience.
• Familiarity with conversion optimisation, attribution modelling, and marketing analytics.

What You'll Bring

• Strategic thinking backed by practical execution.
• Commercial awareness and a results-driven mindset.
• Confidence making recommendations based on data.
• Curiosity, initiative, and the ability to work independently.
• A passion for modern marketing technologies and AI-driven workflows.

Why Apply?

This is a rare opportunity to shape the marketing direction of a rapidly growing technology business. You'll have significant ownership, direct access to decision-makers, and the opportunity to build scalable marketing systems that directly influence company growth.

If you're excited by the challenge of building, optimising, and scaling marketing in a fast-moving environment, we'd love to hear from you.