Head of Marketing

Head of Marketing Submit your resume and join our team! Genesis is a full-service international IT company. More than 1,500 people in five countries create products for more than 200 million unique monthly users. We are one of the largest partners of Facebook, Google, Snapchat, and Apple in Eastern Europe. Our ecosystem consists of more than 15 companies and an investment fund. EverHelp is a company in the Genesis ecosystem. We’re a team of professionals developing outsourcing support services for products around the world at a dynamic tempo. The project launched in 2021, and we have sustained rapid growth while keeping employee satisfaction high. EverHelp combines global reach with a supportive, people-first culture. In 2026, EverHelp received 9 international workplace and employer awards. The company ranked #1 in the Top 30 Inspiring Workplaces in Europe , was named the #1 employer among European companies with 500–4,999 employees, and earned Best-in-Class recognition across 6 categories: Culture & Purpose, Leadership, Inclusion & Belonging, Wellbeing, Employee Voice, and Employee Experience. EverHelp was also named one of the 28 Best Places to Work by Business Intelligence Group — a global award recognizing companies with strong workplace cultures and outstanding employee experience. We're looking for a Head of Marketing to lead and scale EverHelp's marketing function. Our positioning has already been defined, and we're entering the next stage of growth. We need a leader who will transform strategy into execution, strengthen demand generation, accelerate website launch after rebranding, scale both paid and organic acquisition, and build a marketing engine that directly impacts pipeline and revenue. Your future responsibilities include: Develop a comprehensive, data-driven marketing strategy and annual plan with clear KPIs (pipeline, MQLs, SQLs, CAC, LTV, brand metrics). Lead demand generation through paid, organic, email, events, partnerships, and account-based marketing (ABM) programmes targeted at European B2B audiences. Oversee brand and communications: corporate positioning, thought leadership, PR, analyst relations, case studies, and creative campaigns that reflect our values and proposition. Own product marketing for EverHelp services: market positioning, pricing input, go-to-market plans, sales enablement materials, proposals, and competitive differentiation. Manage content strategy: content calendar, whitepapers, blog posts, webinars, customer success stories, and localisation for key European markets and languages. Build, mentor, and grow a multidisciplinary marketing team and external agency/partner relationships; set clear objectives, review performance, and foster professional development. Implement analytics and attribution frameworks to measure channel performance and demonstrate marketing ROI; optimise budget allocation accordingly. Drive customer and market insight programmes: voice of customer, competitor analysis, segmentation, and trend monitoring to shape product and commercial strategy. Ensure marketing operations and CRM processes (HubSpot or similar) support smooth lead lifecycle management and reporting accuracy. Needed experience & skills: 5+ years of experience in B2B Marketing. Experience in B2B SaaS, IT Services, Outsourcing, CX, MarTech, SalesTech, or similar industries. Proven experience leading marketing teams and cross-functional initiatives. Strong Product Marketing mindset and experience building messaging and go-to-market strategies. Hands-on experience with SEO, Content Marketing, Paid Acquisition, and Demand Generation. Experience with Account-Based Marketing (ABM) and enterprise sales cycles. Strong analytical mindset with experience measuring marketing impact on pipeline and revenue. Upper-Intermediate (B2+) English Nice to have skills: Experience working with AI Search / LLM visibility. Experience with HubSpot, GA4, Ahrefs, Semrush, or similar marketing tools. Experience organizing webinars and events. Experience in the Customer Support, CX, or BPO industry. What we offer Opportunity to build and scale a high-impact marketing function with direct influence on company growth. Ownership of strategic marketing initiatives with close collaboration alongside C-level leadership. Opportunity to shape GTM strategy, demand generation, and enterprise marketing in a fast-growing international B2B company. Potential career growth to CMO . 20+ vacation days and unlimited sick leaves , corporate doctor & psychologist. Medical insurance and +10 Healthcare leaves for mental & physical recovery. Systematic learning & development: compensation for courses, conferences, certifications, and professional education. Ability to work remotely or from our Kyiv & Lviv offices with free breakfasts and lunches. Professional team, knowledge sharing, internal communities, and regular team-building activities. Corporate discounts for gym memberships, medical services, language schools, and more. Department Marketing Department Locations Kyiv, Ukraine, Lviv, Ukraine, Other Remote status Fully Remote