Head of Marketing – E-Commerce & Consumer Brands

Head of Marketing – E-Commerce & Consumer Brands

📍 Location: Dubai, UAE (Remote)

Market Focus: Ireland

Package: Competitive, depending on experience

RIG Recruitment is working with an established, growing international e-commerce and consumer retail group to appoint an experienced Head of Marketing.

This is an excellent opportunity for a commercially driven, creative marketing leader to take full ownership of the strategy, brand positioning and growth of three established consumer brands operating across the Irish market.

Based remotely in Dubai, you will work directly with senior leadership and manage a specialist marketing team, with considerable autonomy to shape the direction of the business.

Key Responsibilities

• Develop and execute marketing strategies across three distinct consumer brands, targeting different market segments.
• Drive brand awareness, customer acquisition, revenue growth and market positioning.
• Lead brand development, creative campaigns, PR, influencer partnerships and strategic collaborations.
• Build and maintain strong relationships with Irish media, journalists, influencers and commercial partners.
• Oversee SEO, paid advertising and digital marketing specialists, ensuring alignment with commercial objectives.
• Identify opportunities for product development, customer experience improvements and brand repositioning.
• Manage marketing budgets, campaign performance and resource allocation.
• Work closely with senior leadership, providing strategic insights and marketing performance updates.
• Lead a lean, specialist marketing function while remaining actively involved in campaign execution.

Candidate Requirements

• Proven experience in a senior marketing leadership position, ideally within e-commerce, retail, consumer brands or a related sector.
• Strong experience developing and executing successful brand and commercial growth strategies.
• Previous responsibility for multiple brands or product categories, with demonstrable commercial accountability.
• Excellent knowledge of the Irish consumer market, including local media, PR, influencer networks and consumer behaviour.
• Demonstrable success in brand repositioning, customer acquisition and revenue growth.
• Strong creative instincts combined with commercial awareness and strategic decision-making.
• Experience managing external agencies, specialist marketing teams and budgets.
• A proactive, hands-on approach, comfortable operating independently within a growing business.

Location & Working Arrangements

Must currently reside in Dubai, UAE.

Remote working arrangement, aligned with Irish business hours.

Applicants must already hold valid UAE residency and be eligible to work on a freelance basis.

Initial engagement will be on a freelance basis, subject to review following the probationary period.

Quarterly travel to Ireland for key business activities, media engagements and events.

The Opportunity

This is a high-impact leadership appointment offering significant autonomy, direct access to senior decision-makers and the opportunity to shape the future growth of an established multi-brand e-commerce business.

A competitive package is available for the right individual.