Head of Paid Search
PaidSync.aiCompany Description PaidSync.ai is an AI-powered ad management platform built to control the entire paid media stack through simple conversation. It centralizes major ad channels—including Google, Meta, LinkedIn, TikTok, Microsoft, Snapchat, Pinterest, Reddit, X, and OpenAI Ads—alongside analytics tools such as GA4, Google Tag Manager, Search Console, and Merchant Center. Users describe their campaign goals, and PaidSync executes launches, optimizations, tracking, and cross-channel reporting with changes always drafted for review and approval. Founded by Ahmed Ashraf, a Google Premier Partner in the top 3% globally with over $500M in managed ad spend, PaidSync is also a verified partner across Google, Meta, LinkedIn, and TikTok. The platform is designed for performance-minded teams who want unified control, transparency, and efficiency in their paid media operations.
Role Description The Head of Paid Search is a full-time, remote role responsible for leading PaidSync.ai’s search strategy across Google Ads, Microsoft Ads, and other search-based platforms. This role oversees end-to-end paid search execution, including campaign architecture, keyword strategy, bidding, budget allocation, and performance optimization. The Head of Paid Search will design and refine playbooks, collaborate with product and engineering to improve AI workflows, and ensure that targeting, tracking, and reporting align with client goals. Day-to-day work includes analyzing search performance, identifying wasted spend, implementing testing roadmaps, and guiding account structures that scale across many advertisers. This leader will mentor a small team, contribute to thought leadership, and work closely with the founder to shape PaidSync.ai’s paid search methodology and best practices.
Qualifications
Role Description The Head of Paid Search is a full-time, remote role responsible for leading PaidSync.ai’s search strategy across Google Ads, Microsoft Ads, and other search-based platforms. This role oversees end-to-end paid search execution, including campaign architecture, keyword strategy, bidding, budget allocation, and performance optimization. The Head of Paid Search will design and refine playbooks, collaborate with product and engineering to improve AI workflows, and ensure that targeting, tracking, and reporting align with client goals. Day-to-day work includes analyzing search performance, identifying wasted spend, implementing testing roadmaps, and guiding account structures that scale across many advertisers. This leader will mentor a small team, contribute to thought leadership, and work closely with the founder to shape PaidSync.ai’s paid search methodology and best practices.
Qualifications
- Search marketing expertise, including Keyword Research and Search Analysis skills.
- Strong Web Analytics and Analytics capabilities to interpret performance data and turn it into actionable insights.
- Solid Marketing experience with a focus on paid search strategy, testing frameworks, and performance optimization.
- Proficiency with major search platforms (e.g., Google Ads, Microsoft Ads) and related tools such as GA4, Google Tag Manager, and Google Search Console.
- Experience managing significant paid search budgets and delivering measurable improvements in ROAS, CPA, and revenue.
- Ability to operate in a fast-paced, remote, product-driven environment and collaborate effectively across teams.
- Strong communication skills, including clear documentation and the ability to explain complex search strategies in straightforward language.
- Previous leadership or team management experience in performance marketing; agency or SaaS experience is a plus.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.