Head of TikTok Ads
PaidSync.aiCompany Description PaidSync.ai is an AI-driven ad management platform that unifies your entire paid media stack across all major channels, including TikTok Ads, Google Ads, Meta Ads, LinkedIn Ads, and more. The platform lets users manage campaigns through natural conversation in tools like ChatGPT, Claude, Gemini, or the PaidSync dashboard, removing the need to learn new software. PaidSync connects to key measurement tools such as Google Analytics 4, Google Tag Manager, and Google Search Console to align targeting, tracking, and reporting. All changes are drafted for review and require explicit approval, ensuring transparent and controlled campaign management. Built by Ahmed Ashraf, a Google Premier Partner with $500M+ in managed ad spend, PaidSync is a verified partner across Google, Meta, LinkedIn, and TikTok, making it a trusted solution for modern performance marketing teams.
Role Description The Head of TikTok Ads will lead PaidSync.ai’s TikTok advertising strategy, execution, and optimization across a diverse portfolio of clients. This full-time, remote role will oversee campaign planning, creative direction, audience targeting, and ongoing performance analysis to drive measurable results on TikTok. The person in this role will collaborate with product, data, and customer success teams to refine TikTok-specific workflows within the PaidSync platform, ensuring seamless conversational campaign management. Key responsibilities include setting best practices for TikTok Ads, testing new formats and features, developing playbooks for clients and internal teams, and proactively identifying opportunities to scale and improve ROI. The Head of TikTok Ads will also provide thought leadership on short-form video advertising, mentor team members, and contribute to broader paid media strategies that integrate TikTok with other channels.
Qualifications
Role Description The Head of TikTok Ads will lead PaidSync.ai’s TikTok advertising strategy, execution, and optimization across a diverse portfolio of clients. This full-time, remote role will oversee campaign planning, creative direction, audience targeting, and ongoing performance analysis to drive measurable results on TikTok. The person in this role will collaborate with product, data, and customer success teams to refine TikTok-specific workflows within the PaidSync platform, ensuring seamless conversational campaign management. Key responsibilities include setting best practices for TikTok Ads, testing new formats and features, developing playbooks for clients and internal teams, and proactively identifying opportunities to scale and improve ROI. The Head of TikTok Ads will also provide thought leadership on short-form video advertising, mentor team members, and contribute to broader paid media strategies that integrate TikTok with other channels.
Qualifications
- Market Planning skills, including experience developing channel-specific strategies and go-to-market plans for TikTok and broader paid media.
- Marketing Management skills, such as overseeing multi-channel campaigns, managing budgets, and aligning tactics with overall growth objectives.
- Market Research skills to analyze audience behavior, competitive activity, and platform trends, particularly within short-form video and social ads.
- Sales-related skills to collaborate with revenue teams, support pre-sales conversations, and translate TikTok ad capabilities into client value.
- Public Relations skills to represent PaidSync.ai in external communications, webinars, case studies, and industry events focused on TikTok advertising.
- Proven experience managing high-performance TikTok Ads campaigns, including creative testing, bidding strategies, and funnel optimization.
- Strong analytical abilities with proficiency in performance metrics, attribution, and data-driven decision-making across paid media platforms.
- Excellent written and verbal communication skills, with the ability to explain complex ad strategies in clear, accessible language