Head of Performance Video

• Manage, coach, and grow a team of video editors, including hiring, onboarding, regular one-to-ones, and performance development.
• Set clear expectations for quality, ownership, and delivery. Give specific, constructive feedback that helps editors become stronger creative thinkers.
• Plan assignments around team capacity and individual strengths, with clear priorities and coverage when people are unavailable.
• Build a collaborative environment where people can contribute ideas, ask questions early, and raise problems before they affect delivery.

• Personally edit priority ads from raw footage through final delivery, including creator, expert, founder, podcast, and product content. Maintain your own editing workload alongside team leadership.
• Find the strongest moments in the footage and build clear, persuasive stories around them. Make thoughtful decisions about hooks, structure, pacing, product explanation, proof, and calls to action.
• Preserve each creator’s voice, personality, and natural delivery. Know when a simple phone video needs restraint and when a produced piece benefits from more craft.
• Use B-roll, graphics, captions, sound, and AI tools deliberately. Every element should help the viewer understand or believe the message.
• Review the team’s edits before stakeholder review, give precise notes, and demonstrate solutions directly in the timeline. Partner with Design on typography, composition, and motion standards.
  
  

• Own the editing pipeline from brief and footage review through revisions, quality checks, and delivery. Confirm that each editor understands the direction and deliverables before work begins.
• Flag missing footage or unclear direction early, and work with Creative Strategy, Production, and Partnerships to resolve gaps.
• Work with Creative Operations to keep priorities, owners, deadlines, review status, and launch handoffs clear. Consolidate feedback and proactively resolve blockers.
• Build repeatable standards for project files, naming, version control, and searchable footage libraries so editors can find and reuse strong material.
• Coordinate with science, compliance, and partner teams on approved claims, disclosures, and usage permissions. Ensure final assets meet the relevant channel specifications.
  
  

• Work with the VP of Creative and Growth and creative strategists to understand each brief’s audience, angle, message, and test objective. Ensure those choices are carried through in the edit.
• Contribute ideas in creative reviews, including stronger openings, alternative story structures, useful footage, and opportunities for new cuts. Bring an editor’s perspective to briefing and shoot planning.
• Review ad performance with Creative Strategy and Paid Media. Understand hook rate, hold rate, CTR, conversion rate, CPA/CAC, and ROAS, and use the results to inform editing decisions.
• Turn agreed learnings into purposeful iterations, such as a clearer product explanation, stronger proof, a different opening, or a tighter story. Help editors understand what each version is testing.
• Share patterns from winning and underperforming edits with the team. Evaluate results in context, including spend and campaign objective, and connect attention metrics with conversion outcomes.

What You'll Bring

• Relevant experience editing performance video at a consumer brand or an agency serving consumer brands is required. You must have directly worked on paid social advertising, with strong experience creating video for Meta.
• Proven experience managing and developing video editors. You’ve owned team output, improved creative quality, and helped people become more capable and independent.
• Excellent hands-on editing skills in Premiere Pro or comparable software, with the technical depth to coach others on pacing, sound, color, typography, and motion.
• A portfolio of direct-response ads you have personally edited, with a clear explanation of your contribution, the editorial choices you made, and available performance results.
• Strong creative judgment across authentic creator content and polished production, with an understanding of how each earns attention and builds trust.
• A practical understanding of creative strategy and direct-response storytelling, including audience needs, problem and solution framing, product benefits, proof, and offers.
• Strong understanding of advertising performance. You can read creative reports, interpret key metrics in context, and explain how the results should influence the next edit.
• Clear communication and proactive ownership. You can work directly with senior leaders, challenge ideas constructively, and turn feedback into action.
• Experience in supplements, health, wellness, beauty, or another category that requires careful product education is a plus. Experience with TikTok and YouTube creative, expert or athlete talent, and distributed editing teams is also valuable.

What Does Success Look Like in This Role

• A team that understands the strategy, receives useful coaching, and delivers stronger work with greater independence.
• Strong edits that accurately execute the creative brief, preserve the talent’s authenticity, and make the product’s relevance clear.
• Evidence that performance learnings are improving hooks, storytelling, and subsequent iterations, in partnership with Creative Strategy and Paid Media.
• Faster turnaround, fewer avoidable revision rounds, and clear visibility into what is ready, blocked, and launching next.
• A hands-on department leader who produces strong work personally and resolves day-to-day editing decisions with confidence.
• You’ll agree goals with the VP of Creative and Growth covering editing quality, reliable output, turnaround, avoidable revision rounds, team development, and the performance of the work.
  
  

Why Join Rho Nutrition