Head of Sales (Spain)

Who We Are

BauWatch is Europe’s No. 1 provider of temporary security solutions, achieving 30% year-on-year (YoY) growth. We operate in 11 countries, have successfully completed over 44,000 projects, and continue to expand rapidly.

Our vision: “Zero incidents, faster delivery, through connected on-site intelligence that protects from the design stage.”

We combine robust surveillance towers, sensors, access control solutions, smart edge devices, fleet management, and 24/7 remote monitoring into one connected system.

Construction sites and temporary locations are among the most hazardous working environments. We are developing intelligent solutions to detect safety and security threats before they turn into incidents.

The Role

We are looking for an experienced and commercially driven Head of Sales, based in Spain, preferably in Valencia, Madrid or Barcelona, to lead our Field Direct Sales and Key Account teams across Spain.

Role Description & Purpose

• Job Title: Head of Sales

• Business Area: Sales

• Department/Location: Valencia, Madrid, Barcelona, Remote

• Reports to (job title): Managing Director

• Date of Job Description Completion: October 2026

The Head of Sales (Spain) will be responsible for contributing to the development and execution of the Spanish commercial strategy, leading and managing the national sales structure consisting of:

❖ Field Direct Sales Team

❖ Strategic / Key Account Team

The role is responsible for delivering sustainable revenue growth, increasing market penetration and building long-term strategic relationships with our major and regional customers across all sectors.

The role holder will combine strategic leadership with strong operational sales management, creating a high-performance culture focused on pipeline growth, account retention and margin improvement.

Scope

People Managed: 4 (28) (at time of creation)

Other Key metrics, Performance metrics and KPIs (e.g. revenue, sales, profit targets, leads, proposals etc):

❖ Revenue growth
❖ Gross margin improvement
❖ New business acquisition
❖ Existing business retention and expansion
❖ Key account retention and expansion
❖ Sales pipeline quality
❖ Team productivity and engagement, including recruiting, onboarding, retention and succession plan
❖ Forecast accuracy
❖ Training and upskilling team on market trends and competitor analysis to enhance conversion
❖ Addressing sales price by testing price volume elasticity, using marketing commercial plan and regional competitor insights
❖ Training/ develop of team
❖ Revenue per head
❖ Activity per head
❖ Increase duration
❖ Increase volume of planned orders
❖ Product mix
❖ Margin enhancement

Principle Accountabilities

1. Deliver the Spain Commercial Strategy
   Execute the Spanish sales strategy to achieve revenue, margin and growth objectives across all core sector, as set out by the Managing Director.

2. Lead and Develop the National Field Sales Team
   Drive new business acquisition performance through a high-performing field sales team focused on consultative selling, territory growth, pipeline generation and strategic customer engagement to get a revenue per head according to budget objectives.

3. Manage and Grow Strategic Key Accounts
   Lead the Key Account function to create the required pipeline value to get to budget objectives, per Key Account Manager – including working closely with the Inside Sales and Marketing departments to drive lead generation and bids & tenders opportunity to support required growth.

4. Deliver Sales Revenue and Profit Targets
   Own Spain sales performance against agreed revenue and EBITDA targets, ensuring disciplined forecasting and commercial governance. This will also entail working with the team to conduct deep dive reviews of key accounts/ sectors/ specific products to set enhanced strategy for scaling and improving profitability.

5. Drive Sales Process Excellence and Performance Management
   Continue to implement KPI-led sales management processes including forecasting accuracy, pipeline coverage, win-rate analysis, sales cadence and performance coaching across all sales channels. Drive CRM best practice through the teams to ensure a coordinated sales strategy runs through the whole operation.

6. Build Executive-Level Customer Relationships
   Develop strong relationships with Procurement, Operational and Executive stakeholders across key customer accounts, supporting major tenders, negotiations and strategic partnerships.

7. Collaborate Cross-Functionally to Support Operational Delivery
   Work closely with Inside Sales, Operations, People, Marketing, Finance and Service teams to ensure effective customer onboarding, high-quality service delivery and sustainable commercial growth across Spain. Collaborate with Inside Sales and Marketing on the development and execution of commercial initiatives and marketing materials that support Field Direct Sales and Key Account Management objectives.

8. Field Presence and Customer Engagement

   Maintain a strong field presence by travelling regularly across Spain (minimum 3 days per week) to accompany Field Sales Representatives and Key Account Representatives on customer visits, providing hands-on coaching, guidance and support. Engage directly with key customers to strengthen relationships, identify business opportunities and gain first-hand market insights. Ensure close alignment with the sales teams and a strong understanding of regional market dynamics and customer needs.

9. Talent Acquisition & Development
   Regularly assess team performance, potential and development needs across Field Direct Sales and Key Account Representatives. Identify and develop key talent through structured performance reviews, coaching, retention and succession planning. Support recruitment and onboarding to build and maintain high-performing sales teams, ensuring long-term capability and business continuity.

Essential Requirements

Experience

• Minimum 7 years of experience in senior sales management and people management.

• Proven ability to build a culture of accountability and high performance.

• Experience leading multi-channel sales teams.

Skills

• Commercially driven and data-led approach.

• High energy with a strong field presence.

• Ability to articulate commercial strategy and demonstrate its impact on P&L.

• Proficiency in CRM systems (e.g. Salesforce) and business intelligence tools (e.g. Power BI) to analyse sales performance, monitor KPIs and support strategic decision-making.

Knowledge

• Strong understanding of the Spanish market, industry trends and competitive landscape.

• Knowledge of key sectors, particularly construction, infrastructure, industrial and related markets.

Other Attributes

• Excellent communication and stakeholder management skills.

• Strong leadership presence with the ability to inspire, motivate and influence others.

• Native Spanish and proficient command of English, both written and spoken.

• Proactive, adaptable and solution-oriented mindset.

• Valid driving licence (Category B) and willingness to travel regularly across Spain (minimum 3 days per week).

Preferred Requirements

Experience

• Experience managing both hunter sales teams and strategic account managers.

• Experience selling into the construction and infrastructure sectors.

Knowledge

• Knowledge of the renewable energy, data centre and real estate sectors.

What We Offer

• Dynamic and rewarding role: A challenging position offering a high degree of autonomy and flexibility within an innovative, fast-growing international company.

• Competitive compensation package: An attractive salary package including a performance-based bonus scheme, company car, covered business expenses and additional benefits.

• Flexible compensation with Betterfly: Access to tax-efficient benefits, such as meal vouchers and health insurance, paid through your gross salary. Depending on your personal circumstances, this can help reduce your tax burden and increase your net take-home pay.

• Telemedicine with Savia: Access to convenient online medical consultations.

• Annual leave and additional days off: 23 working days of paid annual leave, plus applicable public holidays based on your contractual region in Spain. The company also grants 24 and 31 December as additional days off, along with other company-designated days throughout the year, according to the approved annual working calendar.

• Life Insurance: Company-paid group life insurance with Zurich, providing coverage in the event of death or permanent absolute disability. Available to eligible employees from January 2027, subject to the policy's terms and conditions.

• Quarterly in-person team meetings: Opportunities to connect, collaborate and strengthen our team culture while fostering cooperation across countries.

• Employee wellbeing and recognition initiatives: Access to wellbeing programmes, health challenges and employee recognition and incentive initiatives throughout the year.

EU Pay Transparency Directive

At BauWatch, we are committed to transparency throughout our recruitment process. The salary range for this position will be shared with candidates before the first interview.

Any offer of employment will be subject to the satisfactory completion of the company's pre-employment checks, in accordance with applicable legislation, including obtaining two satisfactory professional references.

Interested?

Apply now! Send us your salary expectations, a short presentation and CV.

If you have any questions, please contact Raymond at +34 636 761 859.