HubSpot CMS & SEO/UX Specialist

Role: HubSpot CMS & SEO/UX Specialist (Project-Based) Type: Contract / Project-Based (remote) Industry: SaaS / Marketing Technology Duration: ~2–4 weeks initial scope, with potential for extension Role Overview We are seeking an experienced HubSpot CMS Specialist to lead the HubSpot CMS, while improving SEO and UX/UI for better performance and conversions. The role combines hands-on CMS expertise , SEO best practices , and user experience design to deliver a clean, responsive, and conversion-optimized site. Key Responsibilities CMS Setup: Upgrade ~15+ pages of an existing marketing site to HubSpot CMS, ensuring clean code, responsive design, and optimized performance SEO Best Practices: Implement URL mapping/301 redirects, optimize meta tags, alt text, structured data, on-page content formatting, sitemap/robots.txt, and integrate SEO tools (e.g., Google Search Console, analytics) UX/UI Improvements: Rebuild site architecture, content, and forms; improve navigation, visual hierarchy, and overall user experience HubSpot Tool Integration: Set up and configure HubSpot Marketing, Sales, and Service Hub (Pro) tools, including ticket pipelines, automation, knowledge base, and live chat. CRM & Automation: Integrate CRM features and workflows to ensure smooth data flow and usability Performance Monitoring: Track post-migration SEO and UX performance, identify improvements, and provide recommendations Documentation: Provide best practice guidance for scalable CMS structure and future maintenance expertva.zohorecruit.com . Requirements Proven HubSpot CMS experience (portfolio/examples required) Strong understanding of HubSpot's Marketing, Sales, and Service Hub Pro tools Competency in front-end development (HTML, CSS, HubL) and UX best practices Experience with SEO fundamentals and conversion rate optimization (CRO) Excellent communication skills to translate requirements into actionable results Nice-to-Haves Experience working with SaaS companies or startups Portfolio of modern SaaS/B2B website redesigns Experience with lead generation optimization and CRO Deliverables Fully migrated and redesigned website within HubSpot CMS SEO-friendly page structure and optimized content Improved UX/UI and navigation Integrated HubSpot tools and CRM automation Documentation and best practice recommendations This role is ideal for a strategic, hands-on HubSpot expert who can balance technical CMS work with SEO and UX improvements to deliver a high-performing B2B Service marketing site.