Lifecycle Marketing Specialist

Role Description

The Lifecycle Marketing Specialist is a full-time, hybrid role based. We are looking for a Lifecycle Marketing Specialist to drive customer engagement, activation, retention and reactivation across the customer journey.

You’ll be responsible for developing and executing targeted communication journeys across email, SMS, push notifications and in-app channels, using customer behaviour and data to deliver the right message to the right customer at the right time.

Key Requirements

• 3–5 years of experience in lifecycle marketing, CRM, retention marketing, growth marketing or a related role.
• Experience managing customer communication across email, SMS, push notifications and/or in-app channels.
• Strong understanding of customer segmentation, journeys and marketing automation.
• Comfortable working with customer data and campaign performance metrics.
• Experience with CRM or marketing automation platforms such as MailChimp, BigMailer, Zoho, Brevo or similar tools is an advantage.
• Good copywriting and communication skills.
• Experience in fintech, banking, technology or other digital products is an advantage.