Insurance Marketer

Company Description Leadway is one of Nigeria’s leading non-banking financial services providers, known for strong customer focus, operational excellence, and solid business performance. As a diversified holding company, Leadway operates across multiple financial services, including life and non-life insurance, pension fund administration, health management, asset management, and wills and trusts. Its associate companies include Leadway Assurance, Leadway Pensure, Leadway Health, Leadway Capital and Trusts, Leadway Asset Management, Leadway Properties and Investments, Ankara (HMO Côte d’Ivoire), and Leadwayassurance (Côte d’Ivoire). Leadway serves both individual and corporate clients across key industries such as construction, manufacturing, oil and gas, shipping, aviation, and government. This broad footprint provides a dynamic environment for professionals interested in financial services and insurance marketing.

Role Description

This is a full-time hybrid role for an Insurance Marketer based in Lagos, with a mix of on-site and work-from-home responsibilities. The Insurance Marketer will identify and develop new business opportunities, promote insurance products and services, and build strong relationships with individual potential clients. Daily tasks include conducting market research, prospecting and qualifying leads, preparing proposals and presentations, and following up on inquiries to close sales. The role involves collaborating with internal teams to tailor solutions to client needs, ensuring accurate documentation, and maintaining up-to-date knowledge of Leadway’s offerings and industry trends. The Insurance Marketer will also participate in marketing campaigns, networking events, and client engagement activities to drive brand awareness and revenue growth.


Qualifications

• Strong sales, negotiation, and client relationship management skills, with a track record of meeting or exceeding targets.
• Marketing and business development capabilities, including lead generation, campaign participation, and brand promotion.
• Solid communication and presentation skills, with the ability to explain insurance products and financial solutions clearly and professionally.
• Analytical and research skills to understand market trends, client needs, and competitive offerings.
• Good organizational and time management skills, with attention to detail in documentation and compliance.
• Comfort with hybrid work arrangements and proficiency in basic digital tools (CRM systems, productivity and collaboration software).
• Bachelor’s degree or HND in Marketing, Business, Finance, or a related field; relevant professional certifications in insurance or financial services are an advantage.
• Previous experience in insurance, banking, or other financial services marketing or sales is highly beneficial.