Integrated Marketing - Senior Role

About Job We’re looking for a senior role in Integrated Marketing/Audience Experience - a strategic leader who can bring together every part of our marketing ecosystem into one connected, audience-first engine. You’ll be the orchestrator across Brand, Product Marketing, Revenue Marketing, Content, Field, and Customer/Ecosystem Marketing - ensuring we show up as one Multiplier to the market. This isn’t about owning a single channel - it’s about owning the audience experience end-to-end: from the moment they discover us, to when they learn, evaluate, purchase, and grow with us. You’ll translate the company’s growth ambitions into unified marketing strategies, campaigns, and event experiences that drive awareness, pipeline, and advocacy - while coordinating seamlessly with internal teams and external agencies. Skills & Qualification Storytelling Clarity → Exceptional communicator who can connect dots across functions and inspire through narrative. Audience Obsession → Deep empathy for customers and ability to translate that into marketing strategy and experience design. Cross-Functional Influence → Skilled at aligning diverse teams (brand, content, PMM, demand gen, CX) around unified goals. Integrated Marketing Leadership → Proven success leading integrated marketing, campaign orchestration, or GTM strategy across multiple marketing disciplines. Agency Partnership → Experience managing global agency relationships and ensuring seamless integration with internal teams. Strategic Systems Thinking → Ability to architect marketing processes, frameworks, and playbooks that drive consistency at scale. Operational Excellence → Strong program management and execution discipline; able to manage multiple complex initiatives simultaneously. Analytical Rigor → Comfort with marketing performance metrics, attribution, and insight-driven optimization. High Ownership → You thrive in ambiguity, take initiative, and drive outcomes across teams and stakeholders. Responsibilities Lead the Unified Marketing Plan Translate company and product strategy into a cohesive, integrated marketing roadmap. Drive orchestration across all teams - ensuring campaigns, programs, and content ladders up to one unified audience experience. Set frameworks, rhythms, and KPIs that align execution across brand, content, PMM, demand gen, and customer marketing. Champion Audience-First Thinking Embed empathy for the customer across all marketing functions - understanding their journey, triggers, and barriers. Ensure every marketing touchpoint, campaign, and event speaks to real audience needs and challenges. Own audience segmentation strategy and ensure it guides campaign planning and measurement. Drive Cross-Team Collaboration Partner deeply with Product Marketing, Field, Content, and Brand to build campaign narratives and unified GTM themes. Collaborate with Revenue Marketing and CX to connect awareness, demand, and retention programs. Act as connective tissue between internal teams and external agencies to ensure consistent execution, creative alignment, and on-brand delivery. Build Integrated Campaigns and Experiences Lead development of cross-functional, multi-channel campaigns - from narrative to execution across digital, field, and partner ecosystems. Design flagship programs and event experiences that reflect Multiplier’s mission and connect audiences globally. Ensure consistent brand storytelling across regions and channels. Measure, Learn, and Optimize Define and track unified marketing performance metrics across the funnel. Create visibility into what’s working and what’s not - across awareness, consideration, and customer growth. Drive continuous improvement through insight-driven experimentation and feedback loops.