Lead Generation Specialist

About the role

Digital Shaping is a remote marketing agency. We need a steady supply of accurate, verified data on US businesses and their decision-makers.

We are looking for a B2B Lead Generation Specialist on a part-time or contract basis to supply clean, verified lists of decision-makers at US businesses. On average we need 25,000 to 30,000 leads delivered per month. We share the target profile, agree on the deliverable, and you deliver.

This is a research and data role. You will not do any calling, messaging or selling. Use whatever tools and methods you are best at; we care about the result, not the stack.

Your lists go straight into our systems, so accuracy matters more than volume. A good lead for us is the right person, at the right type of business, with a verified email.

Key responsibilities

• Source US businesses that match the profile we give you, by industry, location, company size and other signals
• Identify the right decision-maker at each business (owner, founder, partner, CEO, marketing head) and find their work email
• Qualify every lead against our ideal customer profile, for example business size, an active website, whether they run Google or Meta ads, and years in business
• Verify every email and remove bounces, duplicates and generic inboxes where a named contact exists
• Clean the data: fix company names (no ALL CAPS, legal suffixes or taglines), fill in missing city and first name fields, and standardize columns
• Deliver lists as CSV files in our template, ready to upload into our systems
• Suggest new lead sources and niches based on what you find

Required skills

• Proven experience building B2B lead lists of US businesses
• Able to find hard-to-reach decision-makers, not just generic info@ emails
• Able to deliver 25,000 to 30,000 verified leads per month consistently
• High attention to detail and the judgment to tell a qualified lead from a poor fit
• Good written English for reading business websites and following a brief
• Reliable, responsive and able to work independently against a deadline

Nice to have

• Experience building lead lists across many industries, from local service businesses to ecommerce brands and professional firms
• Basic understanding of email deliverability and why bounce rates matter
• Upwork or Fiverr track record in lead generation with good reviews