Lead Generation Specialist

Penguin is a mobile engineering studio based in Pakistan, working with startups, founders, and established businesses worldwide. We specialize in building high-quality mobile applications for iOS and Android, using technologies such as Swift, Kotlin, React Native, and Flutter. We also deliver web applications and backend systems.

Beyond product development, we partner with existing engineering teams through staff augmentation, providing skilled engineers who integrate into their workflows. Our focus is on thoughtful engineering, reliable products, and long-term client relationships.

The Lead Generation Specialist will help Penguin identify and connect with potential clients and partners worldwide. This role focuses on researching relevant companies, identifying decision-makers, qualifying opportunities, and conducting personalized outreach through LinkedIn, email, and other relevant platforms.

You will work closely with Penguin’s business development team to build a strong sales pipeline, maintain organized prospect records, and improve outreach quality. The goal is not simply to collect contacts or send bulk messages, but to find businesses with genuine needs that align with Penguin’s software development services.

This is a remote position based in Pakistan, with opportunities to gain hands-on experience in B2B prospecting, client acquisition, and business development within the software industry.

• Research startups, agencies, and established businesses that may need software development, dedicated engineers, or custom software solutions.
• Identify relevant companies, decision-makers, and their contact information using LinkedIn, Google, company websites, and other research tools.
• Develop and maintain organized lead databases and track outreach activities and responses.
• Write and support personalized outreach campaigns through LinkedIn, email, and other relevant channels.
• Qualify prospects based on their business needs, potential projects, and fit with Penguin’s services.
• Monitor outreach performance, track responses, and suggest ways to improve lead quality and conversion rates.
• Coordinate with the business development team to manage prospects and follow up on promising opportunities.
• Use AI tools and productivity software to improve research efficiency without compromising personalization or accuracy.

• Strong research skills and the ability to identify relevant businesses and decision-makers.
• Good written and verbal communication skills, particularly in professional English.
• Understanding of lead generation, prospect research, and B2B outreach.
• Familiarity with LinkedIn, cold emailing, Google search, and lead management tools.
• Good organizational skills, attention to detail, and consistent follow-through.
• Ability to work independently, take initiative, and communicate progress proactively in a remote team.
• Willingness to learn, experiment, analyze results, and improve outreach strategies based on feedback.
• Familiarity with software development services or the technology industry is an advantage.
• Experience with tools such as CRMs, spreadsheets, Upwork, or AI-powered research tools is a plus.