Leader Business Development

About the Role

The Business Development Leader is responsible for driving B2B sales growth, expanding the company’s presence in Northern Vietnam, and leading the Business Development team.

This role manages the full sales cycle, from market development and customer acquisition to commercial negotiation, order execution, payment collection, and long-term account growth. The position works closely with Management and internal teams to ensure sales targets, profitability, and customer requirements are effectively managed.

Key Responsibilities

Business Strategy & Market Development

Develop and execute sales and market development plans aligned with company objectives.

Identify and develop potential B2B customers across manufacturing, FDI, automation, OEM, industrial, and chemical-related sectors.

Expand the company’s market presence and explore new industries, applications, products, and partnership opportunities.

Build a sustainable customer pipeline and develop strategic accounts in Northern Vietnam.

Monitor market trends, customer needs, competitor activities, and business opportunities.

Team Leadership & Performance Management

Lead, coach, and develop the Business Development team.

Set individual and team targets for revenue, gross profit, customer acquisition, pipeline development, and payment collection.

Assign accounts, territories, and business opportunities based on team capabilities and priorities.

Conduct regular sales meetings, pipeline reviews, performance reviews, and coaching sessions.

Support team members in customer meetings, solution proposals, negotiations, and complex issue resolution.

Sales & Customer Development

Develop relationships with key decision-makers, including business owners, procurement teams, technical teams, and factory management.

Understand customer production processes, technical requirements, and business challenges.

Coordinate with technical and internal teams to propose suitable industrial chemicals, materials, automation applications, and OEM solutions.

Lead product presentations, commercial proposals, quotations, trials, and customer discussions.

Strengthen existing accounts through repeat business, cross-selling, and new application development.

Commercial Negotiation & Sales Execution

Lead negotiations on pricing, contracts, payment terms, credit conditions, delivery schedules, and cooperation agreements.

Ensure commercial terms balance customer expectations, profitability, cash flow, and business risk.

Coordinate with Technical, Sourcing, Supply Chain, Warehouse, Logistics, and Accounting teams throughout the order cycle.

Monitor contract execution, delivery progress, customer feedback, after-sales support, and payment collection.

Handle escalated customer concerns and operational issues with a solution-oriented approach.

Planning & Reporting

Prepare weekly, monthly, quarterly, and annual sales plans and forecasts.

Monitor pipeline quality, conversion rates, revenue, gross profit, customer development, and accounts receivable.

Maintain accurate customer and opportunity information in the CRM system.

Identify performance gaps, business risks, and corrective actions.

Provide Management with regular sales performance and market development reports.

Requirements

Bachelor’s degree in Business Administration, Economics, International Business, Chemical Engineering, Automation Engineering, or a related field.

Minimum 5 years of experience in B2B Sales, Business Development, or Key Account Management.

At least 1-2 years of experience leading or coaching a sales or business development team.

Experience in industrial chemicals, manufacturing, automation, OEM, technical products, or FDI sectors is highly preferred.

Proven ability to develop new markets, acquire customers, manage strategic accounts, and achieve sales targets.

Strong leadership, communication, negotiation, and relationship management skills.

Good commercial understanding of pricing, margins, payment terms, credit risks, and profitability.

Strong planning, analytical, reporting, and problem-solving skills.

Ability to work independently and collaborate effectively across departments.

Proficiency in Microsoft Office, Google Workspace, and CRM systems.

Business English communication is preferred.

Willingness to travel for customer visits and business development activities.

Why Join Us

Competitive salary, negotiable based on experience and capabilities.

Performance incentives and business development commission.

Opportunity to lead and develop the Business Development team.

Dynamic and collaborative working environment.

Hybrid working arrangement with a minimum of three office days per week.

14+ annual leave days based on experience, seniority, and level.

Full Social, Health, and Unemployment Insurance in accordance with Vietnamese law.

Holiday bonuses throughout the year.

L&D budget, life insurance, lunch allowance, snacks, and other benefits.

Reporting Line

This position reports directly to the CEO and/or Management and leads the assigned Business Development team.