Local Area Marketing Coordinator

About the Company

Home Franchise Concepts is one of the largest franchising systems in the home improvement goods and services space. The Company’s brands: Budget Blinds, The Tailored Closet, PremierGarage, Kitchen Tune-Up, Bath Tune-Up, Two Maids, Bark & Mane, and Lightspeed Restoration are consistently rated at the top of their categories and supported by more than 2,500 franchise territories.

Home Franchise Concepts is a subsidiary of JM Family Enterprises, a family-owned, professionally managed diversified automotive company.

A few of the Company’s many accolades and awards include:

• Entrepreneur’s Franchise 500
• Entrepreneur’s Franchise 500 Best in Category
• Entrepreneur’s Top Low-Cost Franchise
• Entrepreneur’s Top New & Emerging Franchises
• Entrepreneur’s Top Home-based Franchises
• Entrepreneur’s Top 100 Global Franchises

You can learn more about Home Franchise Concepts on our Careers page.

Summary

The Local Area Marketing Coordinator is a collaborative role focused on managing recurring local area marketing execution, franchisee support, program coordination, communications, and resource management within established brand standards. Reporting to the Sr. Marketing Manager, this position serves as a day-to-day resource for franchisees, coordinates training and marketing programs, maintains content and assets, and tracks requests and program adoption to support consistent execution and measurable impact across the network.

Supervisory Responsibilities

• This position has no direct reports

Duties and Responsibilities

Franchisee Marketing Support

• Serve as a day-to-day point of contact for franchisees and manage LAM office hours and related follow-up.
• Respond to inquiries, provide guidance on local marketing programs, and connect franchisees with approved vendors, platforms, materials, tools, resources, and next steps.
• Monitor marketing cases and track open requests through resolution, coordinating with internal partners as needed.

Marketing Material Management

• Create, organize, distribute, and maintain marketing materials, toolkits, guides, playbooks, and best-practice resources.
• Ensure assets are current, on-brand, accurate, and easily accessible to franchisees.
• Support franchisees in effectively using approved materials and local marketing resources.

Training & Education

• Coordinate and support the delivery of LAM training, webinars, onboarding resources, and related franchisee education.
• Develop training materials, prepare presentations and supporting resources, and manage session logistics.
• Assist franchisees in learning how to use marketing tools, platforms, and programs effectively.

Communications & Social Media

• Draft, organize, and distribute LAM emails, newsletters, social media content, and internal communications that keep franchisees informed and engaged.
• Support community management across social media channels in accordance with brand standards and escalation protocols.
• Build and audit syndicated social media calendars and coordinate required reviews and approvals.

Resource & Playbook Maintenance

• Maintain marketing resources on The Source, including guides, playbooks, toolkits, and best-practice materials.
• Maintain photography in Canva for approved local use and help ensure assets are organized, current, and on-brand.
• Schedule and coordinate Snappr photo shoots and related franchisee communications and follow-up.

Program Coordination & Measurement

• Coordinate recurring LAM programs and execution within established brand standards, timelines, and processes.
• Track and report adoption of LAM programs, tools, resources, and training; identify follow-up needs and opportunities to improve franchisee engagement.

Other duties and responsibilities as assigned

Required Skills and Abilities

• Excellent customer service and franchisee support skills
• Excellent written and verbal communication skills, with the ability to create clear, audience-appropriate content and training materials
• Detail oriented and extremely organized
• Ability to manage multiple projects, recurring programs, and open requests simultaneously while meeting deadlines
• Strong follow-through and problem-solving skills, including the ability to coordinate issues through resolution
• Self-starter who is resourceful, curious, and eager to learn
• Ability to collaborate effectively in a team environment and coordinate with cross-functional partners
• Ability to work independently in a fast-paced environment
• Ability to facilitate office hours, webinars, or training sessions and communicate confidently with franchisees
• Working knowledge of social media publishing, content calendars, and community management practices
• Comfort using data and tracking tools to monitor requests, participation, and program adoption
• Proficient in Microsoft Office Suite software applications, including Word, Excel, and PowerPoint

Education and Experience

• Bachelor’s Degree in Marketing, Communications, Business or related field, is preferred and
• 1+ years of experience in Marketing, or other relevant professional work experience, or
• Combination of education and experience
• Strong preference to candidates with franchisee support experience
• Experience with both Canva and content creation is a preference

Physical Requirements

• Light-duty work environment – primarily office-based with minimal physical exertion.
• Ability to sit for extended periods while working on a computer.
• Occasional standing or walking for presentations or facilitation.
• Ability to lift and carry up to 15 lbs occasionally.
• Hybrid model – Work from the office on Tues/Wed/Thurs and from home on Mon/Fri.
• Up to 10% travel may be required

To perform this job successfully, an individual must be able to perform each essential job function satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

At Home Franchise Concepts, we offer a highly competitive benefits package designed to support you and your family. Our offerings include medical, dental, and vision insurance, Flexible Spending Accounts (FSAs), Health Savings Accounts (HSAs), and supplemental life insurance. Associates are also eligible for an annual discretionary bonus and can participate in our 401(k) retirement plan, which includes matching contributions equal to 100% of the first three percent of eligible compensation contributed and 50% of the next two percent. In addition, we provide 10 paid holidays, 8 paid hours for associates to volunteer in their community, and open time off to support work-life balance. During the interview process, our Talent team will be happy to share more details about our benefits and career development opportunities.

HOME FRANCHISE CONCEPTS IS PROUD TO BE AN EQUAL OPPORTUNITY EMPLOYER

Home Franchise Concepts is an Equal Employment Opportunity employer. We are committed to recruiting, hiring, retaining, and promoting qualified associates without regard to age, race, religion, color, gender, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, gender expression, mental or physical disability, national origin, marital status, citizenship, military status, genetic information, veteran status, or any other characteristic protected by federal, state, provincial, or local law.

DISABILITY ACCOMMODATIONS

If you have a disability and require a reasonable accommodation to complete the job application process, please contact HFC's Talent Acquisition department at HR@gohfc.com for assistance. If you have an accommodation request for one of our recruiting events, please notify us at least 72 hours prior so that we may provide assistance.

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