Marketing Campaign and Web Coordinator

At Swoop, our mission is simple: Improving patient outcomes. As a market leader in AI-driven, data-powered, and privacy-compliant healthcare engagement, we connect the signals that drive earlier diagnosis, better treatment decisions, and sustained adherence.

Our integrated, privacy-safe platform, enables life sciences companies to drive measurable patient and commercial outcomes with actionable intelligence — spanning patient and HCP audience targeting, community engagement, AI-powered web solutions, coordinated omnichannel activation, and prescription fulfillment.

We believe our people are our greatest asset. Swoop fosters a culture of innovation and continuous learning, providing employees with rich opportunities for professional growth. This commitment to our team earned us the "Best Places to Work" recognition from Business Intelligence Group in 2025 and 2026. We are driven by a patient-first philosophy and passionate about leveraging technology to create a healthier future.

After becoming an independent company in 2024, Swoop experienced significant growth and demonstrated an unwavering commitment to innovation, talent development, and enhancing the patient experience. Our acquisition of MyHealthTeam in January 2025 and Nimble in May 2026 helped us further bridging the gap between healthcare brands and patients for more impactful and targeted engagement. Empowering millions of patients nationwide to connect, share resources, and access medically verified information to better manage their health. MyHealthTeam hosts the largest and most engaged patient social networks in healthcare, offering more than 70 condition-specific communities for chronic and rare conditions. As a prescription fulfillment and patient engagement platform, Nimble empowers independent and regional pharmacies to deliver a modern, consumer-friendly healthcare experience while streamlining pharmacy operations.

If you're a driven professional seeking to make a real difference in healthcare marketing at a fast-growing, innovative company, join Swoop and help us revolutionize how brands connect with patients and HCPs.

About the role

Swoop is searching for an organized, data-driven, hands-on Campaign and Web Coordinator to join our Marketing Team. This role will make sure our campaigns launch on time, emails reach the right audiences, and reports reflect performance accurately.

The ideal candidate is proficient in campaign operations, email marketing, and attribution tracking and wants to grow in marketing operations and lifecycle marketing. The position will report to the Marketing Campaign and Web Manager. It’s designed for candidates with experience in AdTech. An understanding of the pharmaceutical industry is preferred.

What you'll do

• Create campaigns with accuracy and consistency, including audience segmentation, UTM parameters, tracking, and campaign naming conventions.

• Manage campaign and email calendars, trackers, and assets.

• Build, test, and deploy newsletters, automated journeys, campaign emails, and internal emails.

• Run QA on rendering, links, personalization, and deliverability.

• Create proofs and execute approval workflows before publication.

• Maintain templates, audience lists, and suppression logic, including compliance requirements for unsubscribes and opt-outs.

• Manage attribution tracking across marketing and sales.

• Flag gaps in lead capture, form handling, and conversion paths.
• Create regular KPI reports for email, web, and campaign performance in one clear view.

• Build and maintain dashboards and reports for cross-functional teams, executive leadership, and stakeholders.

• Support Swoop.com and NimbleRx.com web operations.

• Contribute to web updates, troubleshoot issues, and document bugs.

Qualifications

• A bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience

• 2 to 5 years of experience in marketing operations, digital marketing, email marketing, or web management, preferably in B2B, healthcare, advertising, or AdTech industries

• Hands-on experience building and sending emails in an enterprise marketing automation platform (e.g., Salesforce Marketing Cloud, HubSpot, Marketo)

• Working knowledge of CRM and reporting tools

• Experience with Salesforce reports and dashboards strongly preferred

• Working knowledge of web analytics (GA4) and campaign tracking fundamentals (UTMs, conversion tracking, attribution basics)

• Experience publishing and updating content in a CMS (e.g., WordPress, Webflow)

• Strong attention to detail with a QA mindset and the ability to catch errors quickly

• Ability to manage multiple projects and deadlines in a fast-paced environment