Marketing Director, Marketing & Analytics

Leap Event Technology is a remote-friendly company. This position is open to any candidate in North America.

WHO WE ARE:

Leap is revolutionizing the event technology industry by empowering organizers to create experiences that are more engaging, more thrilling, and more impactful than ever before. Our all-in-one suite of ticketing, mobile apps, experiential marketing, and patron management tools, combined with our expert marketing services, allows organizers to drive nonstop engagement and capture all customer data from their entire event. That’s why iconic brands like New York Comic Con, Bonnaroo, Illuminarium, and the NHL choose us to power their events.

We are a diverse and passionate team of event experts and fans who are dedicated to helping organizers transform their event experiences. Like our clients, we live and breathe events. We take our passion, knowledge, and hands-on experience and apply it to our work every single day. With offices in Dallas, Montreal, and Sydney, and an expansive remote workforce across the globe, our diverse backgrounds give us the experience needed to create incredible events for any industry, anywhere in the world.

Sounds interesting? Let’s talk.

POSITION SUMMARY

The Marketing Director, Marketing & Analytics is responsible for leading the digital marketing vision, strategy, and execution for an assigned portfolio of Leap Marketing & Analytics clients. This role serves as a senior client leader, ensuring every project aligns with client marketing objectives and meets the agency’s standards for quality, efficiency, and profitability.

As a client-facing leader, the Marketing Director, Marketing & Analytics partners closely across departments to develop digital marketing strategies for email, paid media, data as a service, creative, and CRM. The role oversees the activity of the Marketing Manager and Digital Marketing Analysts assigned to the client. This role will support business development initiatives as needed.

AS A MARKETING DIRECTOR, MARKETING AND ANALYTICS, YOU WILL:

• Develop Marketing Strategy for Client
  • Develop digital marketing strategy for live events clients, including tactical calendar for marketing channels leading up to event
  • Develop strategic solutions that support client marketing objectives and business goals using existing marketing platforms.
  • Provide tactical guidance to Leap Marketing & Analytics team on execution of strategy
• Lead Marketing Aspects of Client Partnerships
  • Serve as the senior marketing contact for agency clients.
  • Lead discovery meetings, presentations, and strategy discussions.
  • Translate client objectives into actionable marketing briefs and project plans in conjunction with Project Manager.
  • Build long-term client relationships through strategic thinking, communication, and consistent execution.
  • Collaborate with Client Partners to identify opportunities for growth within existing accounts.
• Lead Marketing Team
  • Oversee activity of marketing team assigned to client
  • Collaborate with other Marketing Directors on team assignments
  • Ensure the team follows operational procedures related to time track and project management.
  • Direct report of Marketing Manager.
  • Monitor workloads to maximize utilization while maintaining quality.
• Other duties as assigned

EXPERIENCE & SKILLS:

• 5+ years of professional digital marketing experience, preferably within a marketing or advertising agency.
• 2+ years in a marketing leadership or management role preferred.
• Experience in digital marketing execution through email, paid media, social, and so forth.
• Strong understanding of marketing strategy and customer experience.
• Proven ability to manage multiple concurrent projects in a fast-paced agency environment.
• Experience in sports, entertainment, ticketing, live events preferred
• Must have excellent communication skills, both written and verbal;
• Must be capable of multi-taking in a fast-paced environment;
• Must possess a strong ability to manage one’s own time, prioritize tasks when given clearly defined goals and objectives and be self-directed and able to work independently;
• Must be able to identify problems, their sources, and their potential solutions while continuing to successfully conduct day-to-day operations without interruption;
• Must be a flexible and reliable team player, both within own department and within company as a whole;

TRAVEL REQUIREMENTS:

No travel required.

WHAT WE OFFER:

Our comprehensive benefits package includes:

• Comprehensive Medical, Dental, Vision, and additional voluntary benefit options;
• Flexible and generous paid time off;
• Paid parental leave eligibility after one year of service;
• 401K plan with company matching;
• Reimbursement for event attendance up to $200;
• Professional development through our internal LMS and the LeapU peer learning initiative;

OFFICE INFORMATION:

Leap Event Technology is a 100% remote-friendly company. However, we do offer the option of working in the office for employees located in Montréal (CAN), Pittsburgh (U.S.), Dallas (U.S.), Sydney (AUS). All of our offices are stocked with snacks and drinks and we provide a free lunch every week. We offer a monthly travel stipend, and even host the occasional themed party and happy hour!

If you don’t live near an office but happen to be visiting nearby, you can work from the office for as long as you need.

LEARN MORE:

https://leapevent.tech/

ADDITIONAL INFORMATION:

Leap Event Technology requires all Event Operations employees and contractors who will be representing the company at a client event to be fully vaccinated at least two weeks prior to attending. Exemptions are determined by the event organizer. Employees are not required to be fully vaccinated to be present at an office facility.

*Leap Event Technology provides equal opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.