Marketing Executive (CRM & Digital Marketing)

Marketing Executive (CRM & Digital Marketing)

Location: Northampton (Hybrid Working Available Post-Probation)

Contract: Fixed Term Maternity Cover (12 months)

About Millbrook Business Finance

Millbrook Business Finance is one of the UK's leading commercial finance brokerages, helping businesses access funding solutions to support growth, investment and cash flow requirements. As we continue to expand our marketing activity and lead generation programmes, we are seeking a proactive and commercially minded Marketing Executive to join our team on a maternity cover basis.

The Role

The Marketing Executive will play a key role in driving Millbrook's lead generation and customer engagement activity. Combining CRM management, marketing automation, digital advertising and campaign delivery, the role will support the generation of high-quality sales opportunities while helping optimise the customer journey and marketing performance.

Working closely with the Head of Marketing, Sales Team and wider business stakeholders, this position provides an excellent opportunity to gain hands-on experience across multiple areas of modern B2B marketing, including CRM strategy, marketing automation, paid media, campaign management and performance analytics.

This role would suit an organised and commercially aware marketer who enjoys combining creativity with data-driven decision making and is confident managing multiple projects simultaneously.

Key Responsibilities

CRM & Marketing Automation

• Manage and maintain the HubSpot CRM platform, ensuring data accuracy, consistency and best practice.
• Build, execute and optimise automated email workflows and customer nurture journeys.
• Support lead scoring and customer segmentation strategies to improve lead quality and sales readiness.
• Monitor database health and recommend improvements to CRM processes and reporting.
• Work closely with the sales team to optimise lead handover processes and customer journey touchpoints.

Campaign Management

• Plan, coordinate and execute integrated marketing campaigns that support company objectives and lead generation targets.
• Manage campaign delivery across multiple channels, including email marketing, social media, website content and paid advertising.
• Support seasonal and strategic lead generation campaigns from planning through to performance review.
• Assist with content creation across blogs, email communications, website content and social media.

Digital Marketing

• Support the management and optimisation of Google Ads campaigns, monitoring spend and performance against agreed objectives.
• Support the delivery of social media activity across key business channels.

Reporting & Analytics

• Produce regular marketing performance reports and dashboards.
• Analyse campaign effectiveness and provide actionable recommendations for improvement.
• Track lead generation, conversion rates and channel performance.
• Support marketing attribution analysis to better understand campaign contribution and return on investment.

Cross-Functional Collaboration

• Work collaboratively with internal stakeholders to support business growth objectives.
• Build strong working relationships with sales teams to ensure marketing and sales alignment.
• Support wider marketing projects and business initiatives as required.

Skills & Experience

Essential

• Minimum 2 years' experience in a marketing role.
• HubSpot experience is essential
• Google Ads and paid digital marketing experience
• Strong understanding of email marketing and customer journey automation.
• Experience managing multiple campaigns across digital channels.
• Excellent written and verbal communication skills.
• Strong attention to detail and organisational skills.
• Analytical mindset with the ability to interpret marketing performance data.
• Proficiency in Microsoft Office applications, particularly Excel and PowerPoint.

Desirable

• Experience within a B2B marketing environment.
• Understanding of SEO principles and website optimisation.
• Experience creating marketing reports and dashboards.
• Knowledge of commercial finance, financial services or professional services sectors.
• Experience using marketing technology platforms such as Google Analytics 4, Google Tag Manager, Microsoft Clarity and Canva.

What Success Looks Like

Success in this role will be measured through:

• Delivery of marketing campaigns on time and to a high standard.
• Growth in marketing-generated leads and engagement levels.
• Effective management and optimisation of CRM data quality.
• Improved campaign performance and conversion rates.
• Meaningful contribution to business growth objectives.
• Strong collaboration with sales and internal stakeholders.

Benefits

• Salary: £30,000 - £32,000 per annum
• Company pension scheme
• Access to Mintago salary sacrifice benefits
• Birthday leave following successful completion of probation
• Hybrid working available post-probation
• Opportunity to develop experience across CRM strategy, marketing automation, paid media, campaign management and marketing analytics
• Supportive and collaborative working environment

Why Join Millbrook?

This role offers the opportunity to gain valuable experience across the full marketing mix within a growing commercial finance business. You'll play a direct role in generating new business opportunities, improving customer engagement and supporting strategic growth initiatives while developing skills across some of the most sought-after areas of modern B2B marketing.