Marketing Manager

We're looking for an experienced Marketing Manager to lead our marketing efforts across digital and traditional channels. You'll own the full marketing funnel — from brand awareness and lead generation through to conversion and retention — working closely with Sales, Product, and Customer Success teams. This is a hands-on leadership role where you'll both shape strategy and execute campaigns. You'll manage a small team while also getting stuck in with content creation, campaign management, and performance analysis. The ideal candidate thrives in a fast-paced B2B SaaS environment and is comfortable with both creative and data-driven marketing. Reporting to the Head of Marketing, you'll play a key role in scaling our growth engine and establishing our brand as a market leader in the HR technology space. Key Responsibilities Develop and execute integrated marketing campaigns across email, paid media, SEO, content, and events Manage and mentor a team of two marketing executives, setting clear goals and providing regular feedback Own the marketing budget (c. $500K annually), tracking ROI across all channels and optimising spend Create and manage content calendars, ensuring consistent brand voice across all touchpoints Collaborate with the Sales team to develop lead nurturing programmes and sales enablement materials Manage marketing automation platforms (HubSpot/Marketo) to drive lead scoring, segmentation, and lifecycle campaigns Analyse campaign performance using Google Analytics, CRM data, and marketing attribution tools to inform strategy Lead product launch marketing in partnership with Product Management, including positioning, messaging, and go-to-market plans Manage relationships with external agencies, freelancers, and technology vendors Report on marketing KPIs to senior leadership with clear recommendations for improvement Skills, Knowledge and Expertise 5+ years of experience in a B2B marketing role, ideally within SaaS or HR technology Proven experience managing and developing a small marketing team Strong command of marketing automation tools — HubSpot or Marketo required Experience with paid media management (Google Ads, LinkedIn Ads, Meta) with demonstrable ROI Excellent written and verbal communication skills with a strong eye for brand consistency Data-driven mindset — comfortable with Google Analytics, attribution modelling, and reporting dashboards Experience managing marketing budgets of $250K+ annually Understanding of SEO, content marketing strategy, and demand generation best practices CIM Diploma in Marketing or equivalent qualification (desirable) Experience in the recruitment or HR technology industry (desirable) Benefits Competitive salary of £55,000 - £70,000 depending on experience Hybrid working — 3 days in our London office, 2 days remote 25 days annual leave plus bank holidays, increasing with tenure Private health insurance and dental cover Matched pension contributions up to 5% Annual learning and development budget of £1,500 Enhanced parental leave policies Regular team socials and an annual company offsite Access to mental health support and wellbeing programmes