Marketing Manager

Overview

Job Title: Marketing Manager

Brand: Content Labs

Reporting To: Head of Marketing

Location: Twickenham, Greater London

Hybrid: 3 days per week in the office, 2 days working remotely

Employment: Permanent, Full-time

Salary Range: £40,000 - £45,000

At Haymarket, we are passionate about investing in our people and supporting their development. We're looking for someone with the potential to grow and thrive in this role, with an anticipated starting salary of £40,000. We're committed to providing opportunities to develop your skills build your experience and progress within the business.

ABOUT THE JOB

Working within Content Labs

Content Labs is Haymarket's in-house content marketing agency, delivering integrated marketing campaigns and bespoke commercial content across Haymarket's portfolio of leading B2B brands. Working closely with Commercial, Editorial, Project Management and Marketing Operations teams, the division creates a wide range of content, including events, webinars, reports, articles and multimedia campaigns, helping clients engage their target audiences and achieve measurable business outcomes.

The Role

• Lead the planning, delivery and optimisation of integrated marketing campaigns from end to end across a diverse portfolio of commercial content projects. Working closely with internal stakeholders, you will deliver campaigns that achieve client objectives, meet agreed KPIs and contribute to the continued commercial success of Content Labs.
• As a Marketing Manager, you will act as a key internal partner to Commercial, evaluating campaign deliverability and risk, assessing yields, and providing the marketing expertise and assets needed to power sales pitches and win business.
• Working within a fast-paced environment, you will build strong relationships across Content Labs and the wider business, taking ownership of campaign effectiveness, database utilisation and performance reporting to drive continuous improvement and portfolio growth.

Responsibilities

Key Responsibilities

Campaign Planning & Delivery

• Plan, manage, and execute multi-channel marketing campaigns to support commercial content solutions – from driving event attendance and webinar registrations to generating qualified leads and maximising content reach.
• Write, edit, and proof creative, high-converting marketing copy across email, social, display, and native advertising across Haymarket’s digital titles and bulletins.
• Oversee end-to-end email campaign management and work with internal teams to build and maintain user-friendly landing pages and campaign websites.
• Make best use of multi-sector customer marketing databases and collaborate with external demand generation agencies where required to ensure full delivery.

Commercial & Campaign Strategy

• Collaborate closely with sales and commercial teams to assess KPI deliverability, advise on yields, and shape creative campaign solutions that meet client briefs and drive revenue growth.
• Attend regular project meetings and calls with key internal stakeholders to provide expertise, track project progress, and align on strategic priorities.
• Contribute strategic and innovative ideas to refine marketing processes, streamline campaign delivery, and expand the Content Labs offering.

People & Team Support

• Support the onboarding, training, and ongoing development of new and junior team members, sharing marketing expertise and best practice across the department.
• Act as a mentor and approachable role model, supporting junior colleagues with day-to-day queries, campaign guidance, and skill-building.
• Where applicable, provide direct line management to junior team members, including setting clear objectives, managing workload allocation, and conducting regular performance reviews and 1:1s.
• Foster an inclusive, collaborative, and supportive team environment that aligns with Haymarket’s culture and values.

Analysis, Insights & Reporting

• Conduct in-depth email and channel performance analysis to optimise campaign effectiveness and inform future commercial strategy.
• Create detailed, insightful post-campaign reports for clients, demonstrating ROI and delivering key commercial insights.
• Share campaign data and market insights with internal commercial teams to support new business proposals and pitches.

Key Relationships

The Marketing Manager works closely with the Head of Marketing, Marketing Executives, Project Managers, Commercial, Content, Marketing Operations, Editorial and Production to ensure the successful delivery of client campaigns and business objectives. The role will also build effective working relationships with key stakeholders and external suppliers to ensure projects are delivered to a high standard and achieve agreed objectives.

Skills / Experience / Knowledge / Minimum Criteria

Knowledge

• Strong knowledge of B2B digital marketing channels, content marketing strategies, and campaign delivery.
• Sound understanding of commercial sales principles, yields, and lead generation methodologies.
• Familiarity with database management, CRM/marketing automation tools, native advertising, and CMS platforms.
• Knowledge of campaign analytics, email metrics, and ROI reporting.
• Understanding of the B2B publishing, media, or agency environment.

Skills

• Excellent written and verbal communication skills with the ability to tailor copy for various B2B audiences and channels.
• Strong commercial acumen and analytical skills to interpret performance data and turn it into actionable insights.
• Exceptional multi-tasking, project management, and prioritisation skills under tight deadlines.
• Stakeholder management skills with confidence interacting with internal partners across all seniority levels.
• Creative problem-solving ability with a proactive, solution-oriented mindset.
• Proficiency in Google Workspace applications (Gmail, Sheets, Docs, Slides) and relevant marketing technology.
• Strong interpersonal, training, and mentoring skills, with the ability to guide, support, and develop colleagues.

Experience

• Relevant experience in a multi-channel B2B marketing, publishing, or agency environment.
• Proven experience in planning, executing, and analysing successful lead generation and content marketing campaigns.
• Experience advising commercial teams on campaign deliverability and contributing to proposal development.
• Confident experience in internal stakeholder management, campaign reporting, and supplier management.
• Experience managing multi-channel campaign workflows across email, social media, and native display.
• Experience in onboarding, training, or mentoring junior colleagues.

About You

• Results Driven: Focused on delivering against client KPIs, yields, and target outcomes.
• Collaborative: A strong team player who builds effective relationships across departments.
• Accountable: Highly organised with acute attention to detail, taking full ownership of deadlines and campaign accuracy.
• Curious & Innovative: A self-starter who thinks outside the box to continuously improve campaign performance and portfolio offerings.
• Adaptable: Thrives in a dynamic, fast-paced environment where no two days are the same.
• Inclusive: Empathetic communicator who operates with respect and integrity across all levels of seniority.

What Success Looks Like

• Successfully planning and executing multi-channel client campaigns that meet or exceed agreed KPIs and lead generation targets.
• Providing accurate deliverability advice and strategic marketing support to sales teams, helping drive revenue growth.
• Producing high-quality, engaging campaign assets and clear, data-backed post-campaign client reports.
• Managing multiple projects and priorities effectively without compromising on accuracy or missing deadlines.
• Building strong, trust-based relationships with internal teams, stakeholders, and third-party suppliers.
• Proactively identifying opportunities to improve campaign yields, database usage, and overall Content Labs processes.
• Effectively supporting the onboarding, training, and development of junior colleagues, and (where applicable) providing strong direct line management.

Additional Information

Why work with us at Haymarket?

Haymarket Media Group values its people and strives to shape a better future with remarkable content. From paid content and subscription services; to integrated advertising and content marketing packages. We deliver market-leading branded experiences that inspire great decisions. From data and digital information solutions to live events, awards and professional education services.

Our benefits include:

Our Company benefits:

• 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)

• Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days

• Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments

• Generous contributory pension scheme

• Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more

Disability Confident Employer

We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.

To be considered as part of this initiative, please ensure you indicate if you have a disability when applying for the post. If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at recruitment@haymarket.com.

More about Haymarket

Working here means being part of a commitment to shaping a better future. As a proudly Certified B Corp™, we are part of a global movement of businesses acting as a force for good. Haymarket Impact is focused on making a positive difference globally, guided by the United Nations Sustainable Development Goals and intertwined with an unwavering commitment to equity, diversity, and inclusion. This commitment to balancing profit with purpose is deeply embedded in our culture, reflected in our values of Integrity, Respect, Creativity, Innovation, and Expertise.

We invest heavily in our people. From professional development and internal training to mentorship and coaching. Our certified Disability Confident status has fostered an environment where all employees feel supported, valued, and can ask for workplace adjustments without fear of judgment.

Our valuable partnerships for good globally mean colleagues are always up for taking on a new charitable challenge, utilise their volunteering day and go out of their way to support their local communities.

We know how important a healthy work-life balance is too. Our flexible hours and hybrid working model means employees are expected to be in the office at least three days a week and can work remotely for the remaining two. This means we thrive together when we collaborate in person, fostering stronger connections and creativity, but still allowing for flexibility outside of those times.

As an equal opportunities employer, we are committed to ensuring all candidates have the same opportunity to succeed, regardless of sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, or disability. In line with our dedication to fairness and transparency, we are also proud to be a We Show the Salary employer, pledging to always include pay details on our job adverts.

Join us and be part of award-winning teams and a culture that is truly unique - a place to grow, feel inspired, build a brilliant career and make a difference.