Marketing Manager

About the Opportunity

Our client in the retail technology and software industry is looking for an experienced Marketing Manager to lead and oversee its overall marketing strategy and initiatives. The company provides technology and point-of-sale (POS) solutions to small and medium-sized businesses across the United States, supporting various retail sectors.

The successful candidate will take ownership of the marketing function, overseeing multiple marketing channels, leading internal resources and external partners, and developing strategies that strengthen brand presence, drive customer acquisition, and generate qualified business leads.

Responsibilities

• Develop and lead the overall marketing strategy, including annual and quarterly marketing plans, campaign priorities, and initiatives aligned with business objectives.
• Oversee the company's multi-channel marketing activities, including SEO, paid advertising, email marketing, content marketing, public relations, social media, and website management.
• Drive lead generation and customer acquisition initiatives, working closely with the sales team to improve lead quality and support business growth.
• Lead product launches and go-to-market strategies, including product positioning, messaging, promotional campaigns, and customer adoption initiatives.
• Plan and manage marketing events, industry trade shows, and related promotional activities.
• Identify and implement AI tools, automation, and emerging marketing technologies to improve marketing efficiency and campaign effectiveness.
• Manage the marketing budget, allocate resources, oversee expenditures, and evaluate the effectiveness of marketing initiatives.
• Lead and develop the internal marketing team while managing external agencies, contractors, and other marketing partners.
• Maintain consistent brand positioning, messaging, and marketing communications across different websites, platforms, and business channels.
• Collaborate with senior leadership and cross-functional teams to identify growth opportunities and recommend improvements to marketing strategies.

Qualifications

• At least 7 years of experience in B2B marketing, with a minimum of 3 years in a marketing leadership or management role.
• Proven experience developing and implementing marketing strategies, managing marketing budgets, and leading marketing teams or major marketing programs.
• Background in marketing software, SaaS, technology products, or solutions catering to business customers.
• Demonstrated experience in lead generation, demand generation, and customer acquisition strategies.
• Experience managing end-to-end product launches, product positioning, or go-to-market campaigns.
• Strong experience managing external marketing agencies, vendors, and contractors.
• Hands-on knowledge of digital marketing tools and platforms, particularly GA4, Google Tag Manager, Google Search Console, and SEO tools such as Ahrefs or Semrush.
• Working knowledge of WordPress, email marketing platforms, and CRM systems such as Zoho, HubSpot, or Salesforce.
• Experience planning and managing trade shows, industry events, or other marketing activities.
• Practical experience using AI tools and automation to support marketing activities and improve workflows.
• Excellent written and verbal English communication skills, with the ability to present marketing strategies and recommendations to senior leadership and business stakeholders.
• Strong analytical, strategic planning, leadership, and project management skills.

Nice to Have:

• Experience in retail technology, point-of-sale (POS) systems, or SMB software.
• Familiarity with marketing in regulated industries or specialized retail sectors.
• Knowledge of AI search optimization, including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
• Experience leading remote or geographically distributed marketing teams.

Working Conditions

• Work Setup: Fully Remote
• Employment Type: Full-time
• Work Schedule: Must be able to provide at least 4 hours of daily overlap with US Pacific Time business hours.