Marketing Operations & Direct Response Lead

Operations Manager & Copywriter Company Overview ​The company is a direct-response video marketing and lead-generation agency based in Idaho that helps established service businesses generate qualified local and national leads. The company focuses on direct-response video advertising, Meta ad campaigns, organic content, customer research and messaging, copywriting, funnels and lead forms, GoHighLevel CRM systems, and email/SMS follow-up. Our current focus is helping regional service businesses generate qualified local leads, alongside a national offer focused primarily on helping plastic surgeons generate patient opportunities. As a small, fast-moving team, the culture values speed, ownership, clear communication, and continuous improvement — and you'll find plenty of training, feedback, and opportunity to grow. ​Mission ​We're looking for a hands-on Operations Manager & Copywriter who will take the founder's ideas and client commitments and turn them into organized, completed work. Day-to-day you'll own direct-response copy fulfillment, run project delivery, handle client communications and fulfillment, build simple operating systems, improve automations, and hold the team (and founder) accountable so the business can scale without quality loss. The ultimate goal is to remove the founder from day-to-day operations and copy fulfillment. You will start by working closely with the founder to learn our standard for customer research, messaging, advertising, and client fulfillment, and over time you will independently manage the majority of the operating rhythm. If you enjoy working fast, taking ownership, writing persuasive copy, and building repeatable systems — you'll feel right at home. Please note that this is a strategic, critical-thinking operations role rather than a standard virtual assistant position. Key Responsibilities ​Your daily tasks will vary, giving you room to learn, grow, and strengthen your skills while supporting the team with excellence. ​Research target audiences, review customer and sales conversations, and develop messaging that aligns with client offers and outcomes. This requires a deep focus on understanding audience struggles, what they have already tried, what objections prevent them from acting, and what specific message will make them recognize that the offer is relevant to them. ​Write and deliver compelling direct-response copy as well as organic marketing content: video ad scripts, Meta ad primary text and headlines, hooks, organic posts, landing page copy, VSL scripts, confirmation pages, and retargeting content. Copywriting is the number one priority for this role. ​Own the overarching content strategy and enforce strict quality control across all deliverables. ​Manage client communications directly and oversee client fulfillment. ​Create and optimize email and SMS follow-up sequences and ensure follow-up supports conversion goals. ​Build and manage lead forms, qualifying questions, funnels, and GoHighLevel workflows for lead generation and appointment booking. ​Draft creative briefs, offers, calls to action, and client messaging documents that sales teams can use. ​Audit and maintain campaign consistency across ads, funnels, follow-up, and sales conversations. ​Convert strategy calls, Loom videos, and client meetings into organized project plans and actionable task lists. ​Own project management for active client and internal projects: assign owners, set deadlines, define next steps, and document blockers. ​Run weekly planning and project follow-up; send concise daily morning and end-of-day updates reporting priorities, completed work, and blockers. ​Manage revisions, approvals, and production handoffs, collaborating closely with video editors and production teams. ​Maintain and improve the central operating system (currently Airtable) and recommend changes or migrations to ClickUp only when operationally justified by a strong, data-driven operational reason. The primary goal is to establish a single, clear source of truth for the company's operations. ​Turn recurring processes into SOPs, templates, checklists, and Loom walkthroughs to reduce founder dependency. ​Identify automation opportunities and build or coordinate automations (Airtable automations, Zapier, Make, webhooks, or GoHighLevel) to reduce manual work and improve data flow. This includes practical knowledge of connecting systems (like sending Meta leads to GoHighLevel, triggering onboarding workflows, and creating campaign dashboards) or even exploring modern trends like cloud code and creating AI agents. ​Monitor campaign launch readiness and basic operational KPIs; surface risks before deadlines are missed. ​Keep documentation and the knowledge base current, and organize training materials for future hires. ​Respectfully push back on unrealistic priorities, unclear timelines, or scope creep, embracing our core value of radical transparency, and help the founder decide what requires their personal attention. ​Coordinate with contractors, editors, and vendors to keep production timelines on track. ​Ensure completed copy and campaigns move into production without unnecessary delays. ​Proactively troubleshoot and resolve operational bottlenecks; when faced with challenges, you are expected to independently bring well-thought-out solutions to the table rather than just identifying issues. ​Review automations and integrations regularly for errors or missing information and implement fixes or improvements. ​Qualifications ​ Years of Experience: 3+ years of relevant experience in marketing operations, direct-response copywriting, or agency environments. Prior marketing agency experience is an absolute, non-negotiable requirement. ​ CRM Tool: GoHighLevel (nice-to-have experience for building automations and funnels). ​ Softwares: Airtable, ClickUp, Asana, Monday.com , Zapier, Make, Meta Ads Manager, GoHighLevel, Canva, Loom, Slack, Google Workspace, Google Sheets. Familiarity with task management tools and automation software is highly valued. ​ Industry Knowledge Required: Service-based businesses (medical/plastic surgery, home services, law, real estate) and lead-generation campaigns. Experience with personal brands or the real estate investing/info space is an advantage. Prior experience or background in media buying, running ads, or content strategy is a major plus. ​ Specific Gender: No preference ​ Additional Requirement: Must be comfortable leveraging AI-assisted research, writing, documentation, and automation, but never as a lazy replacement for actual research, strategic thinking, and high-quality copywriting. Crucially, you must be completely comfortable reading, reviewing, and writing bold, direct-response copy that may occasionally feature strong language, edgy positioning, or unconventional messaging. ​Skills & Competencies ​Exceptional written and spoken English and strong, proven copywriting background covering both organic and direct-response marketing. ​Strong organization, follow-through, and project-management discipline, with the capacity to oversee multiple internal departments and processes independently. ​Proactive communication and comfort holding founders/managers accountable under a culture of radical transparency (you must be willing to respectfully challenge ideas when necessary). ​A highly proactive, self-starter mentality centered around collaborative problem-solving. ​Ability to research audiences, synthesize insights, and apply messaging to funnels and ads. ​Experience designing and documenting SOPs, templates, checklists. ​Comfort with automation thinking and practical experience building or coordinating integrations. ​Ability to manage multiple projects and deadlines simultaneously. ​Fast, resourceful, detail-oriented, and outcome-focused without becoming careless. ​A strong understanding of the relationship between audience research, messaging, offer, ads, funnels, follow-up, sales conversations, and conversions, with the ability to clearly explain the rationale behind your copywriting decisions. ​Technical Requirements ​ Equipment: Own PC or laptop ​ Internet: Reliable internet connection (wired connection recommended) ​ Audio: Noise-cancelling headset and a quiet, professional workspace ​ Video: Professional video-call setup (camera + microphone) for regular meetings and Loom recordings ​ Systems Familiarity: Familiarity with Airtable automations, Zapier or Make, GoHighLevel workflows, and Meta Ads Manager ​ Productivity Tools: Access to and comfort using Google Workspace, Slack, Loom, and basic design tools like Canva Position Description Working Hours: 8–9 hours, from 5 PM/6 PM till 1 AM/2 AM Beirut Note: The first month serves as a dedicated bonding period, requiring exact alignment with the client's US working hours. Long-term schedule flexibility is available following strong performance and established rapport. ​ Working Days: 5 days a week ​ Days Off: Saturday and Sunday ​ Work Location: Fully-remote, you can work from anywhere ​ Holiday Policy: Candidates are eligible to observe up to 14 Lebanese national holidays per year, distributed at their own discretion Salary : $1,500