Marketing Operations Lead

This is a remote position.

Job Overview

The Marketing Operations Team Lead is responsible for overseeing the day-to-day execution, coordination, and optimization of both marketing and customer service operations. This includes managing digital marketing partners, marketing automation, reporting, and social media feedback loops to enhance campaign performance and customer satisfaction. Success in this role means delivering accurate and actionable reporting, ensuring seamless collaboration across internal and external teams, and driving continuous improvement across marketing and customer experience functions. This role is essential to supporting growth across Scoutnet's digital performance marketing and service ecosystem.

Key Responsibilities

• Manage operations for digital marketing partners (Google, Facebook agencies, affiliate networks), including onboarding, testing, payments, and performance reporting.
  
• Maintain relationships with agencies and partners, ensuring consistent communication, campaign alignment, and optimization based on data.
  
• Own the delivery of operational and performance reporting for marketing and client services, including affiliate and publisher reports.
  
• Analyze campaign performance and client behaviour data to identify opportunities for improvement, budget allocation, and growth.
  
• Contribute to the design, specification, and implementation of a centralized data warehouse and automated reporting systems.
  
• Oversee social media customer communications and support channels, ensuring timely responses and insights are looped back to improve brand messaging and customer experience.
  
• Build, test, and optimize marketing automation journeys across platforms (including Zoho and internal systems) to drive lead nurturing and customer re-engagement.
  
• Support the configuration and ongoing management of marketing CRM tools, ensuring accuracy, functionality, and usability across teams.
  
• Project manage the creation and updates of marketing collateral across both brands, including brief development, coordination, QA, and sign-off.
  

Requirements

Qualifications & Experience

• 5–10 years of hands-on experience in digital marketing operations, campaign execution, and marketing technology.
  
• Deep understanding of digital marketing platforms, campaign structures, and performance media (Google Ads, Facebook Ads, affiliate marketing).
  
• Strong reporting skills, with experience in Excel (advanced), and preferably SQL.
  
• Familiarity with marketing automation tools (e.g., Zoho), CRMs, and customer engagement platforms.
  
• Experience in SEO, email and SMS marketing, and customer lifecycle marketing.
  
• Strong attention to detail and the ability to manage large volumes of data and repetitive reporting tasks.
  

Benefits

• Competitive market salary + performance incentives.
  
• Flexible working model (remote/hybrid).
  
• High-growth environment with real ownership.
  
• Opportunity to build a department from scratch and make a tangible business impact.
  
• A mission-driven team culture focused on integrity, efficiency, and service.