Marketing Specialist

Marketing Specialist (Social Media, Content Strategy, Ads & Product Marketing) Location: Remote Employment Type: Full-time About the Role We are looking for a hands-on Marketing Specialist to lead social media execution, develop content strategy, manage paid advertising campaigns, and support product marketing initiatives for a fast-growing AI-powered platform operating in the creator economy and social commerce space. This role is ideal for someone who enjoys working in a startup-style environment and can combine strategy with execution across multiple marketing channels. Key Responsibilities Social Media Management Own and manage social media presence across platforms such as TikTok, LinkedIn, and X Plan and execute structured content calendars aligned with growth goals Develop short-form video strategies targeting e-commerce brands and agencies Monitor engagement performance and continuously optimize content output Content Strategy Build and execute a consistent multi-channel content strategy Translate product features into compelling educational and conversion-focused content Collaborate with internal stakeholders to develop thought leadership content Produce: short-form videos carousels product explainers insight-driven posts creator economy commentary Paid Advertising Campaigns Plan, launch, and optimize paid campaigns across platforms such as: TikTok Meta LinkedIn Google (optional but preferred) Test creatives, audiences, and messaging variations Improve acquisition efficiency and conversion performance Track and report campaign performance metrics Product Marketing Support the go-to-market strategy for new feature releases Help position AI-driven creator discovery and outreach tools clearly in the market Develop messaging frameworks for agencies and e-commerce brands Contribute to landing page messaging and campaign narratives Growth & Analytics Track and report on key marketing KPIs Identify opportunities to scale acquisition and engagement Run experiments across content, positioning, and paid channels Support pipeline generation and brand awareness initiatives Ideal Candidate Profile Required 2–5+ years of experience in growth marketing, social media marketing, or product marketing Strong experience managing social media for SaaS, creator economy, or e-commerce brands Experience running paid acquisition campaigns Ability to create high-performing short-form content Comfortable working in a fast-paced startup environment Strong execution capability (not strategy-only)