Marketing Specialist

Marketing Specialist What is your Purpose? As the Marketing Specialist, you will build and drive ROI through our multi-channel marketing and sales initiatives. You will work closely with our CEO to create momentum by identifying opportunities to promote Culture Works products, services, community, and team. The Marketing Specialist will optimize technology and data, implement marketing techniques internally and externally, and seamlessly guide prospective clients through our sales cycle. You will assist in the production and revamp of materials for digital and special in-person event promotions, nurture sales leads, and drive campaign investment results. You must be curious, self-motivated, organized, and resourceful while collaborating to identify targets who are people-driven and culture-focused. By leveraging the expertise and deliverables of our client team, you will foster relationships with prospective clients and contribute to effectively closing sales opportunities. What will you impact ? As the Marketing Specialist, you have the unique opportunity to influence our company's success by crafting compelling campaigns that drive brand awareness, generate leads, and ultimately fuel business growth. Your expertise in reaching target clients and delivering impactful messaging is essential to achieving our strategic goals. As the Marketing Specialist, you will create reports regarding sales results, assist in customer service functions, and provide administrative support. Experience & Requirements 3-5 years experience in sales, marketing, or executive-level assistance required Experience using Canva, HubSpot (certification highly preferred), and MS Office Suite required Tech & System-savviness a MUST Proven experience utilizing and optimizing CRM systems to their full potential Demonstrated success in managing high-volume tasks, systems, events, or initiatives Background in professional services, HCM, or HR industries preferred Strong customer-centric business acumen Ability to travel 10-20% of the time Success Factors & Indicators Generate sales and marketing reports highlighting KPIs and goal accountability Increase sales conversion rates Increase marketing ROI Focused on goals and excited to turn targets into results Organized, detailed, and prepared: taking pride in staying a step ahead of your team Driven by curiosity and humbleness to learn about target companies, their people, and business owners Energized by people, conversation, and connecting the right people to the right product Possesses a growth mindset and acts as an adaptable partner willing to collaborate in marketing and sales initiatives Strong interpersonal and communication skills while able to adapt communication style to suit the audience Serve as a strategy and creative thought partner to CEO Eager to learn, absorb, and integrate into workflows and processes that collectively convert leads through a customized yet humanized sales process Company Culture & Values We know our culture is an evolution and we are committed to building a killer one, one team member at a time We believe in our purpose and live by our values, check em' out We operate in a transparent partnership culture with a real-time feedback approach environment We foster a growth mindset community with continuous personal and professional L&D We are passionate about our client's purpose, people, and processes Total Rewards & Perks Compensation base of $65,000 to $75,000 depending on KSAs Robust vacation and sick paid time off plans Hybrid working model with flexible hours and schedule options Monthly WFH stipends 11 paid holidays (including your birthday or work anniversary) Team and individual bonus program Employee referral program Health, dental & vision insurance $10K employer paid life insurance 401k Voluntary pet, chiropractic and acupuncture Team environment and collaboration Weekly Team meetings, Jam Sessions, and Friday Feels Monthly/Quarterly Culture Team Building Events Career pathing and education reimbursement Endless and ongoing personal and professional training, learning & development Oh yeah…manageable workload and capacity!