Marketing Specialist, LATAM

Location Indaiatuba, São Paulo, Brazil Why You Should Join Industrial Scientific? At Industrial Scientific, our mission is bold and meaningful: to eliminate death on the job by 2050 . Everything we do—from product innovation to customer support—is centered on protecting workers and saving lives. We believe great outcomes come from empowered people. That’s why we foster a culture built on trust, openness, and collaboration , where diverse perspectives are valued and individuals are supported to do their best work. If you’re motivated by purpose, enjoy solving complex challenges, and want to see the real-world impact of your work, you’ll thrive here. What You’ll Do? As a LATAM Marketing Specialist , you will play a key role in driving pipeline growth across the region. You’ll own campaign planning and execution, working closely with sales to ensure marketing efforts translate into measurable revenue impact. Campaign Strategy & Execution Define priority industries, buyer personas, and target accounts across LATAM Build and execute integrated, multi-channel marketing campaigns (digital, email, events, webinars, etc.) Select the right channel mix based on performance insights and ROI Set clear objectives, KPIs, and targeting strategies for each campaign Localization & Messaging Adapt global messaging to resonate with LATAM audiences (beyond translation) Partner with regional sales teams to reflect local market needs and buying drivers Ensure messaging is relevant, differentiated, and drives engagement Pipeline Ownership & Performance Own marketing contribution to pipeline growth (MQL → SAL → opportunity) Track lead quality, conversion rates, and funnel performance Identify and prioritize the highest-impact growth opportunities Sales Partnership Collaborate with sales on account targeting and campaign follow-up Establish feedback loops to continuously improve lead quality and campaign effectiveness Align marketing initiatives with revenue goals and business priorities Optimization & Insights Analyze campaign performance and reallocate budget to top-performing tactics Continuously test and refine targeting, messaging, and channel mix Share actionable insights with stakeholders to guide decision-making What You Bring? Must-Have Qualifications 2–5 years of experience in B2B demand generation, growth marketing, or regional marketing Experience supporting or managing marketing programs in LATAM markets Strong analytical mindset with the ability to translate data into actionable insights Experience working cross-functionally with sales or commercial teams Familiarity with CRM and marketing automation tools Nice-to-Have Experience in industrial, safety, or technology-driven industries Exposure to account-based marketing (ABM) strategies Experience managing multi-country campaigns in Latin America What You’ll Get? Opportunity to contribute to a mission-driven company focused on saving lives A collaborative, inclusive, and high-trust work environment Exposure to global marketing strategy with strong regional ownership Career growth opportunities in a rapidly expanding international business Competitive compensation and benefits package Flexible working arrangements (where applicable) Ongoing learning and professional development opportunities Inclusion & Belonging Industrial Scientific is committed to building a diverse and inclusive workplace. We encourage individuals from all backgrounds to apply—even if your experience doesn’t match every requirement. We believe different perspectives make us stronger and help us better serve our customers and mission. #LI-NL1 #LI-Hybrid