Media Buyer – Ad Networks & DSPs

B2Tech is looking for a dynamic, analytical, and results-driven Media Buyer with proven experience managing performance marketing campaigns across Ad Networks, DSPs, and alternative paid acquisition channels.

Responsibilities:

• Media Buying and Campaign Management

  • Plan, launch, and optimize campaigns across ad networks, DSPs, and alternative paid acquisition platforms.

  • Manage push, pop, native, display, and in-app campaigns to achieve acquisition and profitability targets.

• New Channel Testing and Growth

  • Identify and test new traffic sources, placements, targeting options, and ad formats.

  • Evaluate traffic quality, acquisition costs, and scalability to identify opportunities for profitable growth.

• Campaign Optimization and Creative Testing

  • Optimize bids, budgets, targeting, placements, and creatives based on performance data.

  • Collaborate with creative teams and run A/B tests to improve ads, landing pages, and conversion funnels.

• Data Analysis and Reporting

  • Monitor key metrics, including CPA, CPC, CPM, CTR, conversion rate, ROAS, and ROI.

  • Prepare performance reports and turn findings into actionable recommendations.

• Budget Management and Scaling

  • Manage daily spend, budget pacing, and allocation across multiple platforms.

  • Balance investment between proven channels and new tests, scaling successful campaigns while maintaining profitability.

• Advertising Partner Management

  • Build relationships with ad networks, DSP providers, and account managers.

  • Negotiate competitive rates, placements, and traffic opportunities.

• Compliance and Industry Trends

  • Ensure campaigns comply with platform policies and applicable advertising regulations.

  • Stay informed about emerging platforms, industry trends, and new acquisition opportunities.

Requirements:

• At least 3 years of hands-on experience in media buying or performance marketing, with a strong focus on ad networks and DSPs.

• Proven experience managing, optimizing, and scaling campaigns across multiple traffic sources.

• Strong understanding of push, pop, native, display, in-app, and programmatic advertising.

• Ability to independently identify, test, and scale new acquisition channels.

• Experience managing medium to large advertising budgets and meeting CPA, ROAS, and ROI targets.

• Strong analytical skills and experience with campaign tracking, analytics, and attribution tools.

• Solid understanding of tracking pixels, server-to-server (S2S) postbacks, and conversion tracking.

• Proactive, curious, and comfortable testing new ideas and making data-driven decisions.

• Strong communication and relationship-building skills.

• Able to work independently, prioritize effectively, and manage multiple campaigns in a fast-paced environment.

• English proficiency at B2 level or above, both written and spoken.

• Experience in sports betting, online casino, or the wider iGaming industry will be an advantage.

Benefits:

• Annual Discretionary Performance Bonus 💵

• Annual Salary Review 📈

• 21 Days of Paid Leave 🏖️

• Semi-Flexible Working Hours 🕒

• Provident Fund 💰

• Medical Insurance Coverage ❤️‍🩹

• Subsidized Sports Benefits App Subscription 🏋️

• €100 Monthly Lunch Allowance, Plus €9 per In-Office Day 🍽️

• Friday Breakfasts 🥐

• Biweekly Lunches 🍴

• Biweekly Happy Hours 🍻

• Monthly Welfare Events 🎉

• Exciting Career Paths 🎯

• Personalized Learning and Development Programs 🎓

• Birthday Leave 🎂

• Marriage Leave 💍

• Service Awards Gifts 🏅

• A Variety of Employee Perks 🎁