Media Director

ABOUT LUCID GROUP  

We are a global healthcare communications agency with deep therapeutic expertise that traverses the asset lifecycle, delivering transformative outcomes for healthcare brands for over 20 years.

Our more than 500 highly trained professionals work with speed and agility to craft and execute breakthrough strategies that maximise performance and unlock a brand's full potential.

This position is aligned to one of our three capabilities:

• Commercial Communications: Accelerating a brand's trajectory with data-driven strategies and creativity that moves markets.

Our other capabilities include:

• Scientific and Medical Communications: Translating scientific insight into impactful strategies and compelling narratives that inspire change.
  

• Consulting: Specialised life-sciences consulting - empowering clients to optimise operating models, maximise asset potential and drive sustainable transformation.

Job Summary

We are seeking an experienced Media Director to develop and oversee integrated media strategies for healthcare and pharmaceutical brands. This role will guide media planning, activation, optimization, and measurement across HCP- and DTC-focused campaigns, ensuring recommendations are strategically sound, compliant, and aligned to client objectives.

Responsibilities

• Develop integrated media strategies across paid channels, incorporating owned, earned, and emerging opportunities where relevant.

• Lead media planning, buying, activation, optimization, and measurement for assigned accounts and campaigns.

• Apply a strong understanding of the healthcare and pharmaceutical media landscape, including the distinct needs of HCP, patient, caregiver, and DTC audiences.

• Ensure media recommendations account for the regulatory, compliance, privacy, and approval considerations relevant to healthcare and pharmaceutical communications.

• Partner with senior media leadership and cross-functional teams to ensure media strategy is aligned with broader brand, creative, account, analytics, and medical objectives.

• Serve as a trusted media advisor to clients, providing clear recommendations, strategic counsel, and proactive communication.

• Analyze campaign performance and translate data into actionable insights and optimization recommendations.

• Support the development of measurement approaches, KPIs, and reporting frameworks in partnership with analytics and client teams.

• Manage media budgets, pacing, forecasting, and campaign performance for assigned accounts.

• Build and maintain strong relationships with media vendors, publishers, and partners, including negotiating rates, placements, and added value.

• Contribute to new business pitches and organic growth opportunities through compelling media strategies, presentations, and points of view.

• Provide guidance, mentorship, and day-to-day support to more junior media team members as appropriate.

• Stay current on healthcare media trends, platform capabilities, audience behavior, privacy considerations, measurement approaches, and emerging technologies.

• Maintain a strong understanding of clients’ therapeutic areas, competitive landscapes, target audiences, and brand objectives.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• 6+ years of experience in media strategy, planning, buying, and activation, specifically within a healthcare or pharmaceutical agency environment.

• Strong understanding of the healthcare and pharmaceutical media ecosystem, including HCP, patient, caregiver, and DTC audiences.

• Proven ability to translate complex media strategy and performance data into clear, compelling recommendations for clients and senior stakeholders.

• Proven experience developing and executing integrated media campaigns across multiple channels, particularly digital, social, search, programmatic, and other addressable media.

• Working knowledge of the regulatory, compliance, privacy, and approval considerations that influence media strategy and activation within healthcare and pharmaceutical communications.

• Ability to connect audience insights, media strategy, activation, and measurement to broader brand and business objectives.

• Strong analytical skills, with the ability to interpret performance data and translate findings into clear recommendations.

• Experience managing media budgets, forecasts, pacing, vendor relationships, and campaign performance.

• Excellent communication, presentation, negotiation, and client relationship skills.

• Ability to collaborate effectively with senior media leadership and cross-functional partners across account, strategy, creative, analytics, and medical teams.

• Experience guiding or mentoring junior team members.

• Comfort contributing to new business development, client growth, and broader agency initiatives.

WHAT DOES IT MEAN FOR US TO BE LUCID?

At Lucid Group, we transform lives. Always. We believe in providing a culture of authenticity where we can all be ourselves, make real connections, and enjoy the work that we do. Together.   

We empower our people to embark on a journey of growth and advancement by offering meaningful learning and development opportunities. 

Central to our ethos is our commitment to cultivating an environment that embraces and respects people of all backgrounds and identities, underpinned by a culture of conscious inclusion and support.   

The Lucid values are not just mere words; they are the culmination of our collective efforts. Co-created by our people for our people, these values serve as our guiding principles, ensuring that every decision we make positively impacts the lives of the clients, patients, healthcare professionals, and colleagues we serve.   

• Compassionately Human: We think about the human impact of our actions 

• Accountable Allies: We are the go-to strategic partners for our clients 

• Invent with Intent: We create meaningful solutions to solve real problems 

• Courageously Curious: We challenge ourselves to think disruptively 

Equal Opportunity Employer: We are an Equal Opportunity Employer and welcome applications from all backgrounds, regardless of race, color, sex, age, pregnancy, marital status, religion, sexual orientation, gender identity, and/or expression or disability.   

We are dedicated to offering an inclusive and accommodating recruitment process. If you require any accommodations during the interview, please do not hesitate to contact us.