Meta Facebook Ads Specialist (Part-Time, Remote)

Remote Meta Ads Specialist

We’re looking for a remote Meta Ads Specialist to help manage, optimize, and improve client Facebook and Instagram campaigns.

We work with startups, agencies, local businesses, e-commerce brands, and lead-generation companies across a range of small to mid-sized ad budgets.

This role is for someone who understands Meta Ads beyond simply launching campaigns.

You should be able to analyze performance, identify problems, reduce wasted spend, test creatives and audiences, and help campaigns move in the right direction.

What You’ll Help With

• Managing Facebook and Instagram campaigns
• Auditing existing Meta Ads accounts
• Monitoring campaign performance and budget pacing
• Identifying wasted spend and underperforming campaigns
• Improving targeting, budgets, and campaign structure
• Testing creatives, copy, audiences, and offers
• Identifying creative fatigue
• Managing retargeting campaigns
• Managing e-commerce and lead-generation campaigns
• Reviewing Meta Pixel and conversion tracking
• Identifying tracking or attribution issues
• Preparing clear weekly performance reports
• Explaining campaign performance and recommended actions simply

What We’re Looking For

You should be comfortable with:

• Meta Ads campaign management
• Facebook and Instagram advertising
• E-commerce and lead-generation campaigns
• ROAS, CPA, CAC, CPM, CPC, CTR, and CVR
• Audience targeting and retargeting
• Creative testing
• Budget allocation and campaign scaling
• Meta Pixel and conversion tracking
• Advantage+ campaigns
• Clear written and verbal communication
• Working remotely and independently
• Taking ownership without constant supervision

Weekly Reporting Requirements

You must be able to provide:

• A written weekly report every Monday, requiring approximately 30 minutes
• A 30-minute performance call during the middle of each week
• Clear explanations of what changed, what worked, what did not work, and what should happen next

We’re looking for someone dependable, analytical, proactive, and focused on improving real business results rather than simply making changes inside the account.