Online Marketing Specialist (Paid Media & Performance)

Role Description The Online Marketing Specialist (Paid Media & Performance) is a part-time remote role responsible for planning, executing, and optimizing digital campaigns that grow and engage the NowGurukul ServiceNow learning community. Day-to-day activities include managing paid media initiatives across relevant platforms, monitoring performance metrics, and adjusting campaigns to increase reach, engagement, and conversions. The specialist will collaborate with community leaders to align campaign messaging with learning programs, events, and key initiatives, and will support the promotion of webinars, sessions, and forums. The role also includes creating and refining online marketing strategies, coordinating with social media activities, and preparing regular performance reports with actionable insights.

Qualifications

• Candidates should possess skills in Online Marketing and Digital Marketing to plan, execute, and optimize performance-driven campaigns.
• Candidates should possess skills in Marketing and Social Media Marketing to build brand awareness and engage the ServiceNow learner community.
• Candidates should possess skills in Sales-oriented marketing to support community growth, event participation, and learner enrollment goals.
• Experience with paid media platforms (e.g., Google Ads, LinkedIn Ads, Meta Ads) and performance tracking tools (e.g., analytics dashboards, UTM tracking) is beneficial.
• Strong analytical abilities, including interpreting campaign data and translating insights into measurable improvements.
• Clear written and verbal communication skills, with the ability to create concise, compelling campaign copy tailored to a learning-focused audience.
• Demonstrated ability to work independently in a remote setting, manage part-time hours effectively, and coordinate with a volunteer or non-profit team.
• Familiarity with ServiceNow or interest in the ServiceNow ecosystem is a plus, along with prior experience in education, community-building, or non-profit environments.