Paid Ads + Email Marketing Strategist

Paid Ads + Email Marketing Strategist - Cumorah Academy

Part-Time · Remote (20 hours/week)

Fluent English (spoken & written) required

About Cumorah Academy

Cumorah Academy is a nonprofit leadership academy for young adults, committed to developing character, leadership, and purpose alongside professional excellence.

We operate in a mission-driven, high-trust, high-expectation culture. We do not believe in separating who you are from how you work. Every role at Cumorah Academy directly influences students, families, donors, partners, and future leaders.

This role exists to build sustainable growth systems that allow our mission to reach more lives — with integrity, clarity, and intention.

Role Overview

We are seeking a Paid Ads + Email Marketing Strategist who can own the full strategy, execution, and optimization of our paid advertising and email marketing efforts.

This is a combined, strategic role — not a task-based position. You will be responsible for building systems that convert attention into trust and trust into long-term engagement.

You will work closely with leadership, marketing, enrollment, and fundraising teams to ensure alignment between strategy, messaging, performance, and mission.

What Success Looks Like in This Role

• Paid ads are intentional, optimized, and aligned with mission and goals
• Email campaigns feel thoughtful, timely, and relevant
• Leadership has clarity on performance and ROI
• Systems are scalable, documented, and continuously improving
• You are trusted as a strategic partner, not just an executor

Cultural Alignment & Core Expectations (Required)

Cumorah Academy is not culture-neutral. This role is only a fit for someone who feels aligned with the following expectations and values.

Core Expectations

Every team member at Cumorah Academy is expected to live these daily:

• Integrity — 100% honest, transparent, and trustworthy
• Passion — Deep care for meaningful, mission-driven work
• Commitment — Ownership of responsibilities and follow-through
• Work Ethic — 100% best effort, even when unobserved
• Growth — A continual desire to learn, improve, and mature

Our Values (Lived, Not Just Stated)

• Potential — Becoming who you were born to be
• Growth — Making informed choices and accepting their outcomes
• Christlike Leadership — Leading with love and lifting those around you
• Impact — Building a better world together
• Joy — Finding meaning in the journey, amidst adversity and blessings

If these values feel misaligned or uncomfortable for you, this role is likely not a good fit — and we respect that clarity.

Key Responsibilities

• Paid Advertising Strategy & Execution
• Own and manage full-funnel paid advertising strategies across:
• Meta (Facebook & Instagram)
• Google Ads
• Google Grants (including compliance and optimization)
• Align ad strategies with enrollment, fundraising, and awareness goals
• Collaborate with creative teams on messaging, visuals, and landing pages
• Execute ongoing testing and optimization of audiences, creatives, and budgets
• Ensure ads reflect Cumorah Academy’s voice, values, and mission

Analytics, Tracking & Optimization

• Set up and maintain tracking systems (pixels, events, conversions)
• Monitor performance across platforms and funnels
• Analyze cost per lead, conversion rates, funnel drop-offs, and ROI
• Provide clear, insight-driven reports to leadership
• Translate data into strategic recommendations and improvements

Email Marketing Strategy

• Design and manage email ecosystems for multiple stakeholders, including:
• Prospective and enrolled students
• Alumni
• Parents
• Donors
• Mentors and partners
• Build and optimize:
• Drip and nurture campaigns
• Launch and deadline-based sequences
• Segmented and behavior-driven flows
• Align messaging with user journeys and emotional timing
• Ensure consistency with brand voice and mission

Collaboration & Ownership

• Work cross-functionally with marketing, enrollment, operations, and fundraising
• Take full ownership of systems, results, and improvements
• Proactively identify gaps and opportunities
• Document processes and support scalable growth

Required Qualifications

• Fluent English (spoken and written)
• Proven experience managing paid ads on Meta and Google
• Experience with Google Grants
• Strong understanding of funnels, email marketing strategy, and segmentation
• Data-literate with experience in analytics and reporting
• Ability to work remotely with autonomy and accountability
• Strong organizational and strategic thinking skills

Self-Selection Check

This role will be fulfilling if you:

• Want your skills to serve a mission, not just metrics
• Are comfortable with faith-informed leadership values
• Take responsibility for outcomes
• Value growth, feedback, and long-term thinking

This role may not be fulfilling if you:

• Prefer to keep work entirely separate from personal values
• Want highly prescriptive, step-by-step direction
• Avoid accountability for results
• Are seeking a purely transactional marketing role

Final Note

We believe clarity is kindness.

• If reading this made you feel aligned, challenged, and motivated, we would love to hear from you.