Paid Media Manager

Our client is a US-based digital marketing agency with 25+ years of history serving small businesses across America — primarily home services, HVAC, contractors, landscaping, medical practices, and other local service businesses. They are a certified Google Partner with a track record of holding Google Ads accounts to a 10%+ conversion rate, roughly 3x the national average, and social media campaigns running at 2x the national click-through rate. We're hiring a Paid Media Manager to own Google Ads and Meta Ads strategy and execution across the client portfolio. You will personally manage campaigns for 40+ local service businesses simultaneously, with monthly ad budgets typically ranging from $1,000 to $10,000 per client. You will be directly accountable for lead volume, cost per lead, conversion rate, and return on ad spend. This is a hands-on, in-the-accounts role. Daily optimization, weekly testing, monthly reporting, and ongoing collaboration with account managers and the content team are the rhythm of the job. The agency works on plain-language client communication — you will be expected to translate dashboard data into outcomes business owners actually care about. The role reports to the Director of Marketing / Agency Principal and operates fully remote on a Monday–Friday schedule aligned to US Mountain Time business hours. Responsibilities Google Ads Build, launch, and optimize Search, Display, Shopping, and Performance Max campaigns for local service businesses Conduct ongoing keyword research and disciplined negative keyword management to maximize budget efficiency Write conversion-focused ad copy with strong CTAs oriented toward calls and form fills, not click volume Set up and manage conversion tracking via Google Tag Manager and Google Analytics 4 (GA4) Manage bid strategies including Target CPA (tCPA), Target ROAS (tROAS), and Maximize Conversions, and adjust based on real performance Perform regular Quality Score audits and landing page alignment reviews Build remarketing audiences and run RLSA campaigns to re-engage high-intent prospects Maintain the agency's 10%+ Google Ads conversion rate standard across all assigned accounts Meta Ads (Facebook & Instagram) Build and manage Meta campaigns across lead generation, traffic, retargeting, and brand awareness objectives Develop audience strategies using Custom Audiences, Lookalike Audiences, and interest/behavioral targeting Brief the content team on creative requirements — images, video, carousels — that convert for local service businesses Run structured A/B tests on creative, copy, audience segments, and placements Set up and maintain Meta Pixel and Conversions API for accurate attribution Manage daily and lifetime budgets and optimize delivery toward CPL targets Apply Advantage+ campaigns where appropriate while maintaining manual control over key accounts Reporting & Client Communication Build and maintain monthly performance reports using the agency dashboard, GA4, and CallRail Translate performance data into plain-English insights — what worked, what didn't, what's next Present results in monthly client review calls alongside the assigned account manager Flag underperforming campaigns proactively to internal stakeholders, never at month-end Strategy & Collaboration Contribute to new client onboarding by recommending starting budgets, platform mix, and campaign structure Identify upsell opportunities in existing accounts (e.g., adding retargeting, platform expansion) Stay current on Google Ads and Meta Ads platform changes and surface new strategies to the team Collaborate with SEO and content teams to ensure paid and organic strategies reinforce each other Requirements 2–5 years of hands-on paid media experience managing both Google Ads and Meta Ads campaigns in a paid role Demonstrated experience managing 10+ client accounts simultaneously, with agency experience strongly preferred Strong command of Google Ads: Search, Display, Performance Max, Smart Campaigns, and remarketing Solid Meta Ads experience covering campaign structure, audience targeting, creative testing, and lead generation forms Working proficiency in GA4 and Google Tag Manager for conversion tracking setup and troubleshooting Practical experience configuring and debugging Meta Pixel and Conversions API Comfort with CallRail or a comparable call tracking platform Analytical fluency — the ability to read a dashboard and identify what to change without prompting Clear, direct written and verbal English communication Reliable home office setup with stable internet and the ability to overlap with US Mountain Time business hours Nice to Have Google Ads certification (Search, Display) Meta Blueprint certification Direct experience running paid media for home services, HVAC, contractors, or local service businesses Familiarity with GoHighLevel (GHL) CRM and lead management workflows LinkedIn Ads experience Working knowledge of landing page optimization and conversion rate optimization (CRO) principles What We Offer Remote-first work environment with a US-based team Up to $10/hour Full-time, Monday–Friday schedule aligned to US Mountain Time business hours Direct ownership of named client accounts — no faceless ticket queues Tools provided: Google Ads, Meta Business Suite, GA4, GTM, CallRail, GoHighLevel, Claude, and proprietary reporting dashboards A team culture built on Growth, Integrity, Accountability, Next Level, and Teamwork — small team, real accountability, visible impact How to Apply Submit your resume along with a brief cover note that addresses both of the following: One Google Ads campaign result you're proud of. Include the specifics — account vertical, monthly budget, what you changed, and the metric that moved (CPL, conversion rate, ROAS, lead volume). How you structure your day when you're managing 40+ accounts. Walk us through your actual workflow, prioritization logic, and the tools or systems you use to stay on top of every account. Applications without a cover note addressing both questions will not be reviewed. Data privacy: By applying, you consent to being contacted via the contact information provided in your application for recruitment purposes only. Initial interviews are scheduled in US Mountain Standard Time (MST), within a 3:00 AM – 1:00 PM MST window (Philippines: 6:00 PM – 4:00 AM PHT the following day). We genuinely appreciate your flexibility around the time difference.