Paid Social Media Executive

Job Description:

Paid Social Media Executive

Bupa Place, Salford Quays – hybrid with 2 days in the office

Permanent

Full time - 37.5 hours per week

From £25,000 - £27,000 DOE

We try to consider all types of flexibility, including locations, hours and working patterns. Please note that we are unable to offer sponsorship for this position.

We make health happen:

At Bupa, our purpose is to help people live longer, healthier, happier lives and make a better world. As a Paid Social Media Executive, you'll help bring our products and services to life through engaging, data-driven social media campaigns that connect with customers at the right time and in the right place.

Working within our Digital Commercial team, you'll support paid social activity across a range of Bupa businesses, including Consumer Health Insurance, Business Health Insurance, Clinics, Care Services and Brand. This is a fantastic opportunity for someone early in their digital marketing career who is passionate about social media, analytics and delivering measurable results.

How you’ll help us make health happen:

• Support the delivery and optimisation of paid social campaigns across platforms including Facebook and Instagram.
• Execute campaigns in line with marketing briefs and optimise performance against agreed objectives and KPIs.
• Build and manage audience targeting to ensure campaigns reach the right customers.
• Monitor campaign performance, conversion data and key metrics, identifying opportunities to improve results.
• Produce campaign reports and provide insights and recommendations to support future activity.
• Work closely with marketing stakeholders and wider channel teams to deliver integrated campaigns.
• Keep up to date with developments across social media platforms and identify new opportunities for growth and innovation.
• Ensure all activity complies with regulatory requirements and internal governance processes.

Key Skills / Qualifications needed for this role:

Essential

• At least 6 months' experience managing paid social media campaigns.
• Hands-on experience using Meta advertising platforms, including Facebook and Instagram.
• A genuine passion for digital marketing and social media.
• Strong analytical and problem-solving skills.
• Excellent organisational skills and attention to detail.

Desirable

• Experience working within a digital marketing, media or agency environment.
• Understanding of campaign performance reporting, conversion tracking and optimisation techniques.
• Exposure to additional paid social platforms beyond Meta such as TikTok.

What you'll bring

• A desire to learn and develop your digital marketing expertise.
• Confidence and strong communication skills.
• A collaborative approach and willingness to build strong relationships across teams.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

• 25 days holiday, increasing through length of service, with option to buy or sell
• Bupa health insurance as a benefit in kind
• An enhanced pension plan and life insurance
• Onsite gyms or local discounts where no onsite gym available
• Various other benefits and online discounts

Why Bupa?

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

If you require information regarding this role in an alternative format, please email: careers@bupa.com

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About Us

Be at the heart of helping people live longer healthier, happier lives and making a better world. We employ more than 80,000 people globally who are making this a reality. If you've got the belief, the drive and the talent to help us in our ambition then we’d like to hear from you. Wherever you work, one thing stands out about Bupa people. Our customers are our passion – they’re at the heart of our positively different culture of care. At Bupa you’ll be challenged, you’ll be encouraged to innovate, and collaborate with colleagues who are committed to delivering exceptional experiences. We trust, respect and consider everyone, knowing your difference will make the difference.