Performance & Growth Marketer (Contract) – Hypestrike (Remote/Nigeria)

Company Description HYPESTRIKE INC. is a culture-led, tech-powered fashion company on a mission to reshape how Africa connects with style, identity, and commerce. The brand treats fashion as a language and a tool for self-expression, using authentic products, digital experiences, and community-first thinking to empower Africa’s next generation of creators and culture shapers. Team members contribute to building a platform that goes beyond clothing, focusing on impact, storytelling, and innovation. HYPESTRIKE values bold ideas, creative minds, and people who want to build from Africa for the world. Applicants can learn more about the movement by visiting the company’s website and following its journey online.

Role Description The Performance & Growth Marketer (Contract) will be responsible for designing, executing, and optimizing data-driven marketing campaigns that drive customer acquisition, engagement, and retention for HYPESTRIKE in Nigeria and across remote markets. This remote role includes managing paid performance channels (such as social ads, search, and display), tracking and analyzing campaign metrics, and reporting insights that inform growth strategy. The marketer will collaborate closely with brand, product, and content teams to align performance initiatives with cultural storytelling and key product launches. Day-to-day tasks include audience segmentation, funnel optimization, experimentation (A/B testing), budget management, and performance reporting. This is a contract position with flexibility to work remotely while supporting a fast-scaling, culture-led fashion and technology brand.

Qualifications

• Candidates should possess skills in performance marketing, including paid social, PPC/search, and digital campaign management.
• Candidates should possess data and analytics skills, such as using analytics tools, interpreting campaign metrics, and optimizing funnels based on insights.
• Candidates should possess growth and experimentation skills, including A/B testing, conversion rate optimization, and lifecycle marketing for acquisition and retention.
• Candidates should possess strategic marketing skills, such as growth strategy development, audience segmentation, and setting measurable performance goals.
• Candidates should possess strong communication and collaboration skills and the ability to work effectively in a remote, cross-functional, and culturally diverse team.
• Candidates should possess familiarity with e-commerce or fashion/consumer brands, with an understanding of youth culture, streetwear, and digital communities.
• Relevant experience (typically 2–4 years) in performance or growth marketing, ideally in startups or high-growth environments, is beneficial.
• A bachelor’s degree in marketing, business, communications, or a related field, or equivalent practical experience, is beneficial.