Performance Marketer

Role Description The Performance Marketer will be responsible for planning, executing, and optimizing data-driven digital campaigns across channels such as search, social, and display to drive customer acquisition and ROI. Day-to-day tasks include conducting audience and keyword research, setting up and managing paid media campaigns, monitoring performance metrics, and implementing A/B tests to improve conversion and campaign efficiency. The role also involves collaborating with creative, content, and web development teams to align messaging, landing pages, and funnels with campaign objectives. The Performance Marketer will generate regular performance reports, provide insights and recommendations, and stay current with platform updates and best practices. This is a full-time, remote job.

Qualifications

• Candidates should possess strong skills in performance marketing strategy, campaign planning, and paid media management (e.g., search ads, social ads).
• Candidates should possess skills in analytics and optimization, including data analysis, A/B testing, conversion rate optimization, and reporting.
• Candidates should possess skills in digital marketing fundamentals such as SEO, social media marketing, email marketing, and funnel optimization.
• Candidates should possess skills in collaboration and communication, including cross-functional teamwork, stakeholder management, and clear written and verbal communication.
• Relevant qualifications include experience in performance or digital marketing roles, familiarity with major ad platforms (e.g., Google Ads, Meta Ads), and proficiency with analytics tools (e.g., Google Analytics).
• A bachelor’s degree in marketing, business, communications, or a related field is preferred, along with strong problem-solving abilities and a results-oriented mindset.