Performance Marketing Specialist – E-commerce (Meta & Google Ads)

Job Title: Performance Marketing Specialist – E-commerce (Meta & Google Ads)

Company: Brint Marketing Solution

Location: Remote (Work From Home)

Employment Type: Full-time

Experience: Minimum 2 years

Working Days: Monday to Saturday

Working Hours: 10:00 AM – 6:00 PM

About

Brint Marketing Solution is looking for a skilled and performance-driven E-commerce Performance Marketing Specialist to manage and scale advertising campaigns for multiple Indian e-commerce and D2C brands.

We are specifically looking for someone with prior experience working in a digital marketing agency who has independently managed multiple e-commerce client accounts simultaneously.

The ideal candidate should have strong hands-on expertise in Meta Ads, practical experience with Google Ads, and a thorough understanding of the Indian e-commerce market.

Eligibility Criteria

Please apply only if you meet the following requirements:

• Minimum 2 years of hands-on experience working with a digital marketing agency.
• Prior experience independently managing 3–6 client accounts simultaneously.
• Experience handling Indian domestic e-commerce brands, particularly D2C businesses.
• Strong hands-on expertise in Meta Ads.
• Practical experience managing Google Ads campaigns.
• Experience managing purchase/conversion-focused campaigns rather than exclusively lead generation campaigns.
• Ability to independently manage, optimize and scale multiple advertising accounts.

Candidates with only freelance experience, personal projects, or in-house experience managing a single brand will not be preferred.

Key Responsibilities

1. Meta Ads Management (Primary)

• Manage sales and purchase conversion campaigns.
• Plan, execute and manage Meta Ads campaigns for multiple e-commerce brands.
• Develop audience targeting, retargeting and customer acquisition strategies.
• Work with catalog sales, Advantage+ campaigns, dynamic product ads and other relevant campaign formats.
• Optimize campaigns for ROAS, CPA, CAC and overall profitability.
• Identify scaling opportunities and manage advertising budgets efficiently.

2. Google Ads Management

• Plan and manage Google Ads campaigns for e-commerce brands.
• Work on Performance Max, Shopping, Search, Display and YouTube campaigns.
• Optimize campaigns for conversions, revenue and ROAS.
• Monitor search terms, bidding strategies, budget allocation and campaign performance.

3. Multi-Client Account Management

• Independently manage approximately 5–6 client advertising accounts simultaneously.
• Take complete ownership of campaign performance and account-level strategy.
• Understand individual brand requirements, products, audiences and business objectives.
• Proactively identify performance issues and implement optimization strategies.
• Coordinate with creative, content and client servicing teams.

4. Performance Tracking & Reporting

• Monitor ROAS, CAC, CPA, AOV, CTR, CPM, CPC and conversion rates.
• Analyze campaign performance and identify areas for improvement.
• Ensure proper tracking through Meta Pixel, Conversion API and Google Analytics.
• Prepare regular performance reports with actionable insights.

Required Skills

• Strong expertise in Meta Ads Manager.
• Practical Google Ads campaign management experience.
• Understanding of e-commerce and D2C advertising funnels.
• Knowledge of Meta Pixel, Conversion API, Google Analytics and Google Tag Manager.
• Strong analytical and problem-solving abilities.
• Ability to work independently and manage multiple accounts.

Good to Have

• Experience handling Indian D2C brands.
• Experience in fashion, beauty, skincare, cosmetics, lifestyle and other consumer product categories.
• Experience managing substantial monthly advertising budgets.
• Understanding of creative testing, UGC ads and product-based marketing strategies.

What we are looking for

We are not looking for someone who has only completed digital marketing courses or has theoretical knowledge of advertising platforms.

We require a hands-on performance marketer who has worked in an agency environment, independently managed multiple Indian e-commerce brands and understands how to drive actual purchases and profitable revenue through paid advertising.

• If you have independently managed 3–6 e-commerce clients and are confident in your Meta Ads and Google Ads expertise, we would love to hear from you.