Performance Marketer – TikTok & Meta Ads (Indonesia – WFH)

About Ostello

Ostello is an online education platform focused on connecting learners with educators and providing personalized learning experiences. We are looking for an experienced Performance Marketer to support our growth by managing paid advertising campaigns and driving client acquisition.

Job Overview

We are seeking a results-oriented Performance Marketer with proven experience in managing TikTok Ads and Meta Ads campaigns. The ideal candidate should be able to generate qualified leads, optimize advertising performance, and contribute to converting potential customers into clients.

This role requires practical experience in paid advertising, a strong understanding of lead generation, and the ability to make data-driven marketing decisions.

Key Responsibilities

• Plan, execute, and manage paid advertising campaigns across TikTok Ads and Meta Ads (Facebook & Instagram).
• Develop and implement strategies to generate qualified leads and acquire new clients.
• Monitor and optimize campaign performance to improve conversion rates, reduce cost per lead (CPL), and maximize ROAS.
• Conduct audience research and test different targeting strategies, ad creatives, and campaign formats.
• Analyze advertising data and provide regular performance reports.
• Collaborate with the marketing and sales teams to improve lead quality and conversion rates.
• Identify opportunities to scale successful campaigns and improve overall advertising efficiency.

Requirements

• Proven hands-on experience in performance marketing and paid advertising.
• Experience managing campaigns through TikTok Ads Manager and Meta Ads Manager.
• Strong understanding of lead generation, audience targeting, retargeting, and conversion tracking.
• Demonstrated ability to generate qualified leads and contribute to client acquisition.
• Experience working with companies, brands, or service-based businesses.
• Candidates with experience in the education, e-learning, or EdTech industry will be preferred.
• Strong analytical, communication, and problem-solving skills.
• Ability to work independently in a remote environment.

Proof of Work

Applicants must provide a portfolio or proof of work demonstrating their experience in managing paid advertising campaigns.

Relevant examples should include campaign objectives, strategies, and measurable results such as leads generated, cost per lead (CPL), conversion rates, or ROAS.

Candidates with previous professional experience in companies are highly encouraged to apply.

Compensation & Working Schedule

Monthly : IDR 1,100,000 – IDR 1,470,000.

Performance-based incentive: Up to IDR 920,000 based on lead generation performance.

Working arrangement: Remote.

How to Apply

Interested candidates are encouraged to apply with their updated CV and portfolio or proof of work showcasing their previous advertising campaigns.

We are looking for someone who can bring measurable results, generate qualified leads, and contribute to Ostello's business growth.