Performance Marketing Intern

Key Responsibilities

• Assist in preparing and executing digital marketing campaigns across platforms such as Google Ads, Facebook, Instagram, and other relevant advertising channels.
• Support tracking campaign performance and key metrics, identifying trends, and highlighting areas that require further optimization.
• Assist in setting up and monitoring paid social media campaigns to reach target audiences and support engagement and conversion objectives.
• Support the preparation of campaign performance reports using analytics and advertising platforms to provide insights into campaign results.
• Assist in monitoring campaign effectiveness, conducting basic competitor research, and supporting A/B testing and other optimization activities.
• Support tracking campaign spending, budget utilization, and cost-related metrics to ensure accurate reporting and effective budget monitoring.
• Work closely with the Marketing and Web Development teams to support campaign requirements, landing page improvements, and conversion rate optimization initiatives.

Key Qualifications

• Basic understanding of digital marketing and performance marketing principles.
• Basic knowledge of digital advertising channels, including SEM, social media advertising, display advertising, and affiliate marketing.
• Familiarity with advertising platforms such as Google Ads and Meta Ads Manager is an advantage.
• Basic understanding of marketing analytics tools, particularly Google Analytics.
• Good analytical and numerical skills, with an interest in campaign performance tracking and data analysis.
• Basic understanding of campaign optimization techniques, A/B testing, and conversion rate optimization.
• Good proficiency in Microsoft Excel and PowerPoint.
• Strong attention to detail, willingness to learn, and ability to work collaboratively within a team.

Benefits

• Mental Well-being: We prioritize your mental health through open-door policies, skip-level meetings, and thoughtfully designed workspaces that encourage trust and transparency.
• Physical Health: Stay active and energized with a gym allowance, healthy office snacks, and monthly consultations with a nutritionist.
• Social Wellness: Build meaningful connections through team-building activities, engaging town halls, and collaborative workspaces that inspire innovation.