Performance Marketing Manage

Role Description The Performance Marketing Manager is a part-time hybrid role based in Abu Dhabi Emirate, United Arab Emirates, with some flexibility for working from home. This role is responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels to increase brand awareness, generate qualified leads, and support enrollment in JESA Institute’s training and capability-building programs. Day-to-day tasks include managing paid media and performance channels, tracking campaign performance, analyzing data to refine targeting, and reporting on key metrics and ROI. The Performance Marketing Manager will collaborate with internal stakeholders to align campaigns with business objectives, coordinate marketing assets, and ensure consistent messaging across platforms. The role also involves testing new performance strategies, managing budgets, and recommending improvements to enhance campaign efficiency and impact.

Qualifications

• Strong analytical skills, including data interpretation, performance tracking, and optimization of campaigns based on measurable outcomes.
• Effective communication skills to collaborate with cross-functional teams, present insights clearly, and create audience-appropriate messaging.
• Marketing expertise in performance and digital marketing, including campaign planning, channel management, and lead generation strategies.
• Sales-oriented mindset to align marketing efforts with pipeline growth, conversion objectives, and client acquisition goals.
• Project management skills to plan, execute, and monitor multiple campaigns simultaneously, ensuring timely delivery and budget adherence.
• Experience with digital advertising platforms (e.g., Google Ads, LinkedIn Ads), marketing automation tools, and analytics solutions.
• Knowledge of B2B or professional services marketing, ideally within training, consulting, engineering, or industrial sectors.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Ability to work in a hybrid environment, demonstrating self-management, adaptability, and respect for diverse cultures and backgrounds.