Portfolio Marketing Manager

• Legacy & Innovation: We were created more than 260 years ago as the world’s first marine classification society to improve and set standards for the safety of ships.
• Global Impact: Our digital solutions are relied upon by more than 30,000 vessels, following the acquisition of OneOcean in 2022 and Ocean Technologies Group in 2024.
• Product Offering: Covering five proven product areas - learning, fleet operations, compliance, voyage planning and performance management - supporting its customers from ship to shore, from training and people operations, to voyage compliance and optimisation.

Key Responsibilities:

• Own and evolve the overarching portfolio narrative, positioning and messaging.
• Work closely with individual product marketers to understand and leverage product-level narratives, propositions and proof points.
• Identify common themes, capabilities, customer needs and differentiators that cut across individual products.
• Translate product-level features and benefits into higher-level portfolio capabilities and customer outcomes.
• Create a clear hierarchy of messaging from product → capability → portfolio value proposition.
• Ensure the portfolio story is compelling, differentiated and easy for customers and sales teams to understand.
• Working closely with the brand team and our parent company product marketers, develop messaging frameworks that promote key competencies consistently within the wider portfolio narrative.

• Connect product stories to demonstrate how capabilities work together to solve broader customer challenges.
• Identify opportunities to tell integrated stories across multiple products and within the wider LR portfolio.
• Develop portfolio-level propositions, use cases and customer journeys.
• Turn complex product portfolios into intuitive narratives that resonate with senior decision-makers.
• Establish frameworks and principles for how product narratives ladder up to the portfolio.
• Ensure consistency without removing the distinctiveness of individual products.

• Develop portfolio-level messaging, narratives and sales enablement tools.
• Create portfolio stories that can be adapted across campaigns, websites, events, executive presentations and sales conversations.
• Develop visual and narrative frameworks that help customers understand how the portfolio fits together.

• Individual product narratives are connected through a clear and compelling portfolio story.
• Customers understand what the organisation can do for them, rather than simply what individual products do.
• The portfolio is positioned around customer needs, capabilities and outcomes rather than a collection of products.
• Product Marketers have a clear framework for how their messaging ladders up to the wider portfolio.
• Sales teams can confidently tell an integrated portfolio story.
• The organisation presents a consistent, differentiated narrative across products, channels and markets.
• The portfolio narrative creates opportunities for cross-product conversations, adoption and growth.

Skills, Knowledge, and Experience Required:

• Strong experience in Product Marketing.
• Exceptional storytelling and narrative development skills.
• Ability to synthesise complex information from multiple products and turn it into a simple, compelling story.
• Strong understanding of positioning, messaging and value propositions.
• Experience working across multiple products, solutions or business units.
• Strong strategic and commercial thinking.
• Excellent stakeholder management and influencing skills.
• Ability to see the big picture while understanding the detail.
• Strong ability to identify connections, patterns and common customer needs across different products.
• Excellent written and verbal communication skills.