PR & Brand Partnerships Manager

Role Description The PR & Brand Partnerships Manager is a Full time role based in Lahore, with a hybrid work arrangement that allows some work from home. This role is responsible for developing and executing PR strategies that strengthen Alay’s brand presence across digital and traditional channels. Day-to-day tasks include managing media relationships, and brand communications, influender marketing, brand partnerships, collabarations, co- branding, coordinating features, and monitoring brand sentiment. The manager will identify, negotiate, and manage partnerships with influencers, brands, stocking avenues and relevant communities, ensuring alignment with Alay’s values and growth objectives. Additional responsibilities include collaborating with marketing and product teams on campaigns, tracking performance metrics, and reporting on the impact of PR and partnership ac

Qualifications

• Experience in public relations, brand communications, and media outreach, ideally within fashion, lifestyle, or consumer brands.
• Skills in partnership development, influencer management, and relationship building with key external stakeholders.
• Ability to plan and execute integrated campaigns in collaboration with marketing, social media, and content teams.
• Strong written and verbal communication skills, with the ability to craft clear, compelling narratives and brand messages.
• Proven organizational and project management skills, with attention to detail and the ability to meet deadlines in a fast-paced environment.
• Comfort working in a hybrid setup in Lahore, with the ability to collaborate effectively both onsite and remotely.
• Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field preferred.
• Interest in athleisure, sustainability, and eco-friendly products; prior e-commerce or D2C experience is an advantage.