Product Manager - Audience

We’ve been proudly serving Australian communities since 1914 and have grown to become a top 30-listed company on the ASX with a portfolio of iconic homegrown brands. At the heart of our continued success is over 115,000 team members working across the country, all contributing to bringing our customers smiles. You’ll not only get to see your work make a difference, you’ll be part of a team working together to help Australians eat and live better every day.

About the team

As one of the biggest brands in Australia, we connect with millions of Australians each week. Whether it’s connecting our customers with relevant content through digital innovation, omni-channel storytelling or impactful advertising that reaches 98% of Australians, our Marketing team play an important role in driving our brand forward, helping Australians eat and live better every day.

About the role

Help shape the future of audience activation at Coles 360, where we’re connecting the power of Coles’ first-party customer data with leading advertising platforms.

This is an opportunity to combine hands-on audience activation expertise with commercial thinking and product development. Working across sales, clients, data, technology and external partners, you’ll help grow our audience offering and shape new capabilities that solve advertiser needs.

What you’ll do

You’ll help shape and deliver the commercial strategy for audience activation, turning advertiser needs into practical audience solutions and identifying opportunities to grow our offering.

You will also:

• Partner with sales teams and clients to understand campaign objectives and targeting requirements, translating these into audience segments using Coles’ first-party customer data.
• Build, segment and activate audiences across relevant platforms and channels, working with partners including Google, Meta, The Trade Desk, Pinterest and LiveRamp.
• Lead audience conversations with clients and agencies, explaining how targeting works, recommending the right approach and setting clear expectations about what can realistically be delivered.
• Identify opportunities to develop and commercialise new audience products and capabilities based on customer needs and market opportunities.
• Translate commercial opportunities into clear requirements, partnering with data and technology teams to prioritise and deliver new capabilities.
• Use performance insights and customer feedback to improve our audience offering while championing privacy-safe and responsible use of customer data.

About you & your skills

You’re a hands-on audience activation practitioner who enjoys working at the intersection of advertising, data and technology. You might come from programmatic advertising, audience solutions, adtech, retail media or a related field, and you’re equally comfortable getting into the detail and stepping back to see the commercial opportunity.

You will also have:

• Practical experience creating, segmenting and activating audiences using first-party or customer data.
• Experience with audience technologies such as advertising platforms, CDPs, LiveRamp, clean rooms, identity solutions or programmatic activation platforms.
• Strong commercial judgement and the ability to identify opportunities that can be developed into scalable audience products and capabilities.
• Confidence working with clients and stakeholders, including explaining technical concepts clearly to different audiences.
• Strong problem-solving skills and the ability to work effectively across commercial, data and technology teams.
• A sound understanding of customer data privacy and governance.

What’s in it for you?

• Flexible working options: We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
• Office perks: Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program and so much more when you come in.
• Discounts: Eligible team members receive 5% discount all year round on your Supermarket and Liquor online and in-store purchases. We also offer additional periods of double discount (10%) at various times throughout the year. As well as hotdeals exclusive to team members that translate into additional savings.
• Reward through recognition: Give and receive recognition, linked to our Coles values, through our digital recognition platform ‘mythanks’. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.
• Opportunities for learning and development: No matter where you start within our diverse business, you’ll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job-specific training.
• Paid parental leave: We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.
• Investment in your future: Our annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares.

About the recruitment process

We’re continuing to build a gender equitable team, and a culture that is just as diverse, inclusive and welcoming as the communities we serve. We are committed to creating a workplace that is safe and respectful for our team. We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, sexual orientation and gender identities.

We’re happy to adjust our recruitment process to support candidates with disability. For further information and additional contact details visit the ‘Our Recruitment Process’ section of our careers site or email inclusionrecruitment@coles.com.au

Job ID: 199653

Employment Type: Full time