Retail Banking Sales Specialist, Associate Director - London

Fitch Learning is a leader in financial services training. With unrivalled breadth and depth, the company delivers learning solutions for apprentices, graduates, and those with 10+ years’ experience in financial services. Our offerings include expert faculty, e-learning, coaching, and blended assessments, improving individual and collective business performance.

Working at Fitch Learning provides the opportunity to be part of a global leader in financial education, committed to delivering cutting-edge training solutions. You'll collaborate with a team of experts dedicated to empowering professionals with the skills and knowledge needed to excel in the finance industry. By joining us, you'll be at the forefront of innovation in professional education, contributing to impactful learning experiences that drive career advancement and industry success.

Fitch Learning is currently seeking an Associate Director, Retail Banking Learning Sales Specialist based out of our London office.The Retail Banking Learning Sales Specialist is a revenue-generating sales role. You will win new business and grow existing accounts by selling Fitch Learning’s learning programmes, certifications, coaching, and learning technology solutions to retail banks globally. You will own an annual sales target and your own pipeline, managing every stage from prospecting and opportunity creation through proposal, negotiation, and close. Our target clients are retail banking executives and learning leaders. You will sell integrated learning solutions that improve workforce capability and business performance and will be measured on the revenue you deliver.

This role suits a proven, target-driven sales professional who combines a new-business mindset with credible retail banking knowledge and can use conversations about customer outcomes, distribution effectiveness, and business performance with senior executives to create, progress, and close commercial opportunities.

About the Team

You will join Fitch Learning’s Sales organisation, working in a collaborative, team-based selling model with strong product and delivery support. You will have access to Fitch Learning’s enterprise client base and the opportunity to build additional market share in this core area for financial services.

How You’ll Make an Impact

New Business & Revenue Generation

• Achieve and exceed an annual individual sales target for retail banking learning revenue.
• Proactively prospect and win new logos across retail and consumer banking, branch banking, and distribution functions.
• Generate a consistent flow of qualified opportunities through outbound prospecting, networking, events, and referrals.
• Build and maintain a qualified pipeline with sufficient coverage to deliver your annual target.
• Develop relationships with senior buyers and decision-makers, including Heads of Retail Banking, Heads of Distribution, Learning & Development and HR Leaders, Chief Customer Officers, and Transformation executives.

Consultative Solution Selling

• Own the full sales cycle from first meeting to signed contract, including qualification, discovery, solution design, proposal development, pricing, negotiation, and close.
• Build compelling business cases and return-on-investment arguments that connect workforce capability to commercial performance and justify client investment.
• Lead responses to RFPs, tenders, and proposals for retail banking opportunities.
• Position solutions around business outcomes rather than training activity to win larger, more strategic deals.

Solution Portfolio

• Sell learning solutions that create measurable improvements in customer experience, trusted advisory capability, commercial acumen, and leadership effectiveness.
• Sell integrated offerings that combine diagnostics, assessments, certification pathways, coaching, and AI-enabled coaching.
• Win multi-year engagements by positioning Fitch Learning as the partner to build and run scalable capability academies for customer-facing populations.

Executive Selling

• Engage credibly with senior retail banking leaders to create and advance sales opportunities.
• Lead client meetings, pitches, presentations, and commercial negotiations.
• Use conversations about retail banking strategy, customer-centricity, sales culture, and workforce capability to uncover needs and qualify opportunities.

Account Management & Growth

• Grow revenue within existing banking clients by upselling and cross-selling the Fitch Learning retail banking portfolio.
• Build and execute account plans for priority retail banking accounts, with clear revenue goals.
• Expand single programmes into multi-year, multi-solution client relationships.

Sales Discipline & Reporting

• Maintain an accurate pipeline, forecast, and opportunity record in Salesforce, and participate in regular pipeline reviews.
• Deliver accurate monthly and quarterly revenue forecasts.
• Meet agreed sales activity levels for prospecting, client meetings, and proposals.
• Share market and competitor intelligence to sharpen propositions and pricing.
• Operate in line with Fitch Learning sales processes, governance, pricing, and commercial controls.

You May Be a Good Fit If You Have

• A proven track record of meeting and exceeding sales targets in consultative B2B or enterprise sales, ideally selling learning, training, or professional services.
• Demonstrable new-business success, including winning new logos and closing complex, multi-stakeholder deals.
• Experience owning and managing your own pipeline and forecast in a CRM, such as Salesforce.
• Strong understanding of retail banking or consumer banking.
• The ability to engage confidently with, and sell to, senior banking stakeholders.
• Strong proposal-writing, presentation, negotiation, and closing skills.
• Excellent commercial acumen, including pricing and deal structuring.

What Would Make You Stand Out

• A track record of selling into banks or other financial services institutions.
• An existing network of retail banking decision-makers that you can convert into pipeline.
• Experience selling learning technology, AI-enabled coaching, diagnostics, or capability measurement solutions.
• Direct experience within retail banking, branch banking, or consumer financial services.
• Understanding of customer experience, sales transformation, and distribution effectiveness.
• Experience selling across multiple international markets.

Key Performance Indicators

• Revenue booked against annual sales target, including new business and existing accounts.
• New logo wins, by number and value.
• Pipeline generated and pipeline coverage against target.
• Qualified opportunities created per quarter.
• Win rate and opportunity conversion.
• Average deal value.
• Revenue growth and cross-sell within key accounts.
• Sales cycle length.
• Forecast accuracy.
• Sales activity levels, including prospecting, client meetings, and proposals submitted.

Success Profile

The ideal candidate is a target-driven sales professional who consistently wins business and achieves their sales target. They understand how retail banks create value, how customer-facing workforces drive performance, and how capability gaps affect growth, customer experience, risk, and productivity. They use that understanding to open doors, build business cases, and close deals.

Why Choose Fitch

• Hybrid Work Environment: 3 days per week in the office; 2 days remote.
• A Culture of Learning & Mobility: Dedicated trainings, leadership development, and mentorship programs designed to ensure that your time at Fitch will be a continuous learning opportunity.
• Investing in Your Future: Retirement planning and tuition reimbursement programs that empower you to achieve your short- and long-term goals.
• Promoting Health & Wellbeing: Comprehensive healthcare offerings that enable physical, mental, financial, social, and occupational wellbeing.
• Supportive Parenting Policies: Family-friendly policies, including a generous global parental leave plan, designed to help you balance career and family life effectively.
• Inclusive Work Environment: A collaborative workplace where all voices are valued, with Employee Resource Groups that unite and empower our colleagues around the globe.
• Dedication to Giving Back: Paid volunteer days, matched funding for donations, and ample opportunities to volunteer in your community.

At Fitch Group, the combined power of our global perspectives is what differentiates us. Our global network of colleagues comes together to accomplish things greater than they ever could alone.

Every team member is essential to our business and each perspective is critical to our success. We embrace a diverse culture that encourages a free exchange of ideas, guaranteeing your voice will be heard and your work will have an impact, regardless of seniority.

For more information, please visit our websites:

www.fitchratings.com | www.fitchsolutions.com | www.fitchlearning.com