Sales And Marketing Specialist

Company Description Leadway is one of Nigeria’s foremost non-banking financial services providers, known for strong customer focus, operational excellence, and consistent business performance. As a holding company, Leadway operates across multiple financial services areas, including life and non-life insurance, pension fund administration, health management, asset management, and wills and trusts management. Its associate companies include Leadway Assurance, Leadway Pensure, Leadway Health, Leadway Capital and Trusts, Leadway Asset Management, Leadway Properties and Investments, Ankara (HMO, Côte d’Ivoire), and Leadwayassurance (Côte d’Ivoire). Leadway serves both individual and corporate clients across key sectors such as construction, engineering, manufacturing, oil and gas, shipping, aviation, and government agencies. The organization offers an environment where professionals can contribute to meaningful solutions in a wide-ranging and growing financial services portfolio.

Role Description This is a full-time hybrid role based in Lagos, with a combination of on-site work and some work-from-home flexibility. The Sales and Marketing Specialist will be responsible for identifying new business opportunities, generating leads, and converting prospects into clients across Leadway’s product portfolio. Day-to-day activities include conducting market research, developing and executing sales and marketing campaigns, preparing presentations, and managing client relationships. The role involves collaborating with internal teams to align sales strategies with marketing initiatives, delivering product training and demonstrations where required, and tracking performance against sales targets. The specialist will also provide ongoing customer support, gather feedback to improve services, and maintain accurate records in CRM and reporting tools.

Qualifications

• Candidates should possess strong Sales and Sales Management skills, including pipeline development, negotiation, and closing.
• Candidates should possess excellent Communication and Customer Service skills to engage clients, present solutions, and resolve issues effectively.
• Candidates should possess Training skills to support product education and onboarding for clients and internal stakeholders.
• Relevant experience in financial services, insurance, or related industries is highly beneficial.
• Bachelor’s degree in Business, Marketing, Finance, or a related field is preferred.
• Proficiency with CRM tools, Microsoft Office, and basic data analysis is an advantage.
• Ability to work in a hybrid environment, manage time effectively, and collaborate with diverse teams.