Sales Development Representative

Sales Development Representative (SDR)

Role Overview

We are looking for a proactive, results-driven, and highly communicative Sales Development Representative (SDR) to join our growing sales team.

The SDR will be responsible for engaging with inbound leads, conducting outbound prospecting, qualifying potential customers, and creating meaningful sales opportunities for the sales team.

This roles involve a combination of inbound lead follow-up, cold calling, email outreach, LinkedIn prospecting, lead qualification and appointment setting. The ideal candidate is someone who is confident speaking with prospects, comfortable making outbound calls, persistent with follow-ups, and motivated by measurable sales targets.

You will work closely with the marketing and sales teams to ensure that leads are contacted promptly, properly qualified, and converted into qualified sales opportunities

What You'll Do

Inbound & Outbound Sales

• Follow up with inbound leads, demo requests, website inquiries, signups, and marketing-generated leads in a timely and personalized manner.
• Contact leads through phone calls, email, LinkedIn, and other relevant channels.
• Conduct outbound prospecting through cold calling, email, LinkedIn, and other sales channels.
• Engage with prospects to understand their business needs, challenges, requirements, and level of interest.
• Build relationships with decision-makers and key stakeholders.
• Maintain consistent and structured follow-up throughout the prospecting and qualification process.
• Schedule qualified meetings, discovery calls, and demos for the sales team.

Account Research & Prospecting

• Research target companies, industries, and potential customer profiles.
• Identify relevant decision-makers and key contacts within target accounts.
• Build and maintain prospect lists for outbound campaigns.
• Develop personalized outreach based on company information, industry, business needs, and potential use cases.
• Identify potential sales opportunities through research, LinkedIn, industry sources, and other prospecting channels.
• Track account activity, conversations, and engagement history.

Lead Qualification & Pipeline Management

• Qualify leads based on business needs, company fit, interest, urgency, and buying readiness.
• Ask relevant questions to understand the prospect's requirements, challenges, timeline, and decision-making process.
• Identify high-potential leads and prioritize follow-up accordingly.
• Schedule qualified meetings and provide Account Executives or Sales Managers with clear and relevant prospect information.
• Maintain accurate lead, contact, and prospect information in the CRM.
• Track calls, emails, LinkedIn interactions, follow-ups, and overall prospecting activity.
• Ensure that active leads are consistently followed up with and opportunities are not lost due to missed communication.

Calling & Communication

• Make inbound and outbound calls to prospects and leads on a regular basis.
• Communicate the company's value proposition clearly and confidently.
• Handle common prospect objections professionally.
• Build rapport and establish positive relationships with prospects.
• Leave professional voicemails and follow up appropriately when prospects are unavailable.
• Maintain a professional and consultative approach throughout prospect interactions.

Email & LinkedIn Outreach

• Create and send personalized email outreach to prospects.
• Conduct LinkedIn prospecting and connect with relevant decision-makers.
• Follow up with prospects across multiple channels to increase engagement and response rates.
• Personalize messaging based on the prospect's company, industry, role, and potential business needs.
• Test and improve outreach messaging based on response and conversion rates.

What We're Looking For

• 1-3 years of experience in SDR, inside sales, telesales, lead generation, business development, or a similar role.
• Strong written and verbal English communication skills.
• Confident and comfortable making cold calls and speaking with prospects.
• Experience with email outreach and LinkedIn prospecting.
• Ability to research prospects and personalize outreach effectively.
• Strong follow-up skills and the ability to consistently pursue opportunities.
• Ability to understand prospect needs and identify qualified sales opportunities.
• Familiarity with CRM platforms such as HubSpot, Salesforce, Zoho, or similar tools.
• Strong organizational skills and attention to detail.
• Self-motivated, proactive, and comfortable working independently in a remote environment.
• Comfortable working with measurable sales targets and KPIs.
• Ability to work a US-aligned shift and communicate effectively with US-based prospects and clients.

Preferred Qualifications

• Experience in B2B SaaS, IT services, software development, staff augmentation, technology services, or other B2B service-based sales.
• Experience handling inbound leads generated through Google Ads, social media advertising, websites, landing pages, or other digital marketing channels.
• Experience with cold calling and outbound sales campaigns.
• Experience with appointment setting and sales qualification.
• Basic understanding of sales funnels, lead qualification, and pipeline management.
• Experience working with international or US-based clients.
• Familiarity with sales and prospecting tools such as LinkedIn Sales Navigator, CRM platforms, email outreach tools, and lead databases.

What We Offer

• Competitive USD-based compensation.
• Performance-driven incentives and career progression opportunities.
• Exposure to international and US-based businesses.
• Opportunity to work with modern B2B sales and prospecting practices.
• Professional growth and learning opportunities.
• Collaborative and fast-paced work environment.