Sales Development Representative

Job Title: Sales Development Representative (SDR)

Location: Lagos, Nigeria

Work Arrangement: Hybrid — 2 days in the office weekly

Employment Type: Full-time

Monthly Salary: ₦250,000–₦350,000 plus performance-based incentives

Job Summary

We are seeking a proactive and target-driven Sales Development Representative (SDR) to identify, engage, and qualify potential clients for a financial technology business specializing in cross-border payments, foreign exchange (FX), and international money transfers.

The successful candidate will be responsible for building a strong sales pipeline through prospect research, outbound outreach, lead qualification, and meeting scheduling for the Sales Executive team. The ideal candidate is persuasive, organized, commercially minded, and comfortable engaging business owners, finance professionals, and other decision-makers.

Key Responsibilities

• Research and identify prospective clients, including SMEs, importers, exporters, corporate organizations, and individuals with recurring international payment needs.
• Build and maintain a structured database of prospective companies, decision-makers, contact information, and potential business opportunities.
• Conduct outbound prospecting through telephone calls, WhatsApp, email, LinkedIn, referrals, and approved lead-generation channels.
• Introduce the company's cross-border payment and FX services and communicate their value to prospective clients.
• Qualify leads by assessing business activities, payment corridors, transaction frequency, estimated transaction volumes, existing challenges, and interest levels.
• Schedule qualified meetings for Sales Executives and ensure accurate handovers with relevant prospect information.
• Maintain consistent follow-up with leads to generate interest, overcome initial objections, and secure meetings.
• Track prospecting activities, responses, qualified leads, meetings, and next steps using CRM systems, Google Sheets, or other approved tools.
• Provide regular reports on outreach performance, lead quality, meeting conversion, prospect objections, and market feedback.
• Collaborate with the sales team to improve lead quality, prospecting strategies, and pipeline conversion.
• Consistently work towards agreed targets for outreach activity, qualified leads, meetings booked, and opportunity creation.

Requirements and Qualifications

• 1–3 years of experience in sales development, business development, telesales, lead generation, customer acquisition, or a related role.
• Strong verbal and written communication skills, with confidence using telephone calls, WhatsApp, email, and LinkedIn for prospecting.
• Ability to engage business owners, finance teams, and other decision-makers professionally.
• Strong research skills and the ability to identify relevant businesses, industries, and potential buyers.
• Demonstrated ability to qualify leads, manage objections, follow up consistently, and book sales meetings.
• Good organizational skills and the ability to manage multiple prospects and follow-up schedules simultaneously.
• Comfortable working in a target-driven environment with measurable performance expectations.
• Familiarity with CRM platforms, Google Sheets, LinkedIn Sales Navigator, or lead-generation tools is an advantage.
• Experience in fintech, payments, banking, foreign exchange, logistics, import/export, or B2B sales is an added advantage.
• A proactive, resilient, and entrepreneurial mindset, with the ability to work independently and collaboratively.

Performance Measures

Performance will be assessed against agreed monthly and quarterly targets, including:

• Number of prospects researched and contacted.
• Outbound calls, messages, emails, and other outreach activities completed.
• Number and quality of qualified leads generated.
• Number of qualified meetings booked and attended.
• Conversion of booked meetings into active sales opportunities.
• Follow-up effectiveness, CRM accuracy, and quality of sales handovers.

Compensation

• Base Salary: ₦250,000–₦350,000 monthly.
• Performance Incentives: Additional monthly and quarterly incentives based on agreed sales development targets, lead quality, meetings booked, conversion into active opportunities, and contribution to pipeline growth.

Career Opportunity

This role offers practical exposure to fintech, foreign exchange, cross-border payments, B2B prospecting, and enterprise relationship development. High-performing employees may progress into Sales Executive or Account Management positions.

Work Environment

The role operates on a hybrid basis, requiring attendance at the Lagos office twice weekly, with the remaining working days managed remotely in line with company policy.